Platforms, Markets and Innovation

Overview

"Annabelle Gawer presents cutting-edge contributions from 24 top international scholars from 19 universities across Europe, the USA and Asia, from the disciplines of strategy, economics, innovation, organization studies and knowledge management. The novel insights assembled in this volume constitute a fundamental step towards an empirically based, nuanced understanding of the nature of platforms and the implications they hold for the evolution of industrial innovation. The book provides an overview of platforms and discusses governance,

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Overview

"Annabelle Gawer presents cutting-edge contributions from 24 top international scholars from 19 universities across Europe, the USA and Asia, from the disciplines of strategy, economics, innovation, organization studies and knowledge management. The novel insights assembled in this volume constitute a fundamental step towards an empirically based, nuanced understanding of the nature of platforms and the implications they hold for the evolution of industrial innovation. The book provides an overview of platforms and discusses governance, management, design and knowledge issues." With a multidisciplinary approach, this book will strongly appeal to academics and advanced students in management, innovation, strategy, economics and design. It will also prove an enlightening read for business managers in IT industries.

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Product Details

  • ISBN-13: 9781848447899
  • Publisher: Elgar, Edward Publishing, Inc.
  • Publication date: 1/1/2011
  • Pages: 416
  • Product dimensions: 6.20 (w) x 9.10 (h) x 0.90 (d)

Table of Contents

1 Platforms, markets and innovation: an introduction Annabelle Gawer Gawer, Annabelle 1

Pt. I Platforms: Overview

2 The architecture of platforms: a unified view Carliss Y. Baldwin Baldwin, Carliss Y. C. Jason Woodard Woodard, C. Jason 19

3 Platform dynamics and strategies: from products to services Annabelle Gawer Gawer, Annabelle 45

4 The role of services in platform markets Fernando F. Suarez Suarez, Fernando F. Michael A. Cusumano Cusumano, Michael A. 77

5 How catalysts ignite: the economics of platform-based start-ups David S. Evans Evans, David S. 99

Pt. II Platforms: Open, Closed and Governance Issues

6 Opening platforms: how, when and why? Thomas R. Eisenmann Eisenmann, Thomas R. Geoffrey Parker Parker, Geoffrey Marshall Van Alstyne Van Alstyne, Marshall 131

7 Platform rules: multi-sided platforms as regulators Kevin J. Boudreau Boudreau, Kevin J. Andrei Hagiu Hagiu, Andrei 163

8 Protecting or diffusing a technology platform: tradeoffs in appropriability, network externalities, and architectural control Melissa A. Schilling Schilling, Melissa A. 192

9 Open platform development and the commercial Internet Shane Greenstein Greenstein, Shane 219

Pt. III Platforms: Management, Design and Knowledge Issues

10 Outsourcing of tasks and outsourcing of assets: evidence from automotive supplier parks in Brazil Mari Sako Sako, Mari 251

11 Platforms for the design of platforms: collaborating in the unknown Pascal Le Masson Le Masson, Pascal Benoit Weil Weil, Benoit Armand Hatchuel Hatchuel, Armand 273

12 Design rules for platfonn leaders Stefano Brusoni Brusoni, Stefano Andrea Prencipe Prencipe, Andrea 306

13Detecting errors early: management of problem solving in product platform projects Ramsin Yakob Yakob, Ramsin Fredrik Tell Tell, Fredrik 322

14 The effect of technological platforms on the international division of labor: a case study of Intel's platform business in the PC industry Hirofumi Tatsumoto Tatsumoto, Hirofumi Koichi Ogawa Ogawa, Koichi Takahiro Fujimoto Fujimoto, Takahiro 345

Index 371

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