Play at Work: How Games Inspire Breakthrough Thinking

Play at Work: How Games Inspire Breakthrough Thinking

by Adam L. Penenberg
     
 

View All Available Formats & Editions

A fascinating look at how games can help us learn, create, and innovate
 
Once thought to be nothing more than diversions for children and nerds, games have become an integral part of everyday life. Educators are trying to make learning more fun by introducing games into the classroom while cutting-edge managers are doing the same in the

See more details below

Overview

A fascinating look at how games can help us learn, create, and innovate
 
Once thought to be nothing more than diversions for children and nerds, games have become an integral part of everyday life. Educators are trying to make learning more fun by introducing games into the classroom while cutting-edge managers are doing the same in the workplace. Doctors, scientists, and entrepreneurs are deploying games to help solve some of the world’s most pressing problems.
 
But according to Adam Penenberg, it’s not the games themselves that improve our lives, but rather smart game design and its impact on the brain that can lead us to become immersed in a task we find enjoyable. The individuals and institutions that have used games to achieve this effect are often rewarded with astounding results.
 
Drawing on the latest brain science on attention and engagement plus his own firsthand reporting, Penenberg shows how organizations like Google, Microsoft, hospitals, and the military have used game design in bold new ways.

Read More

Editorial Reviews

Publishers Weekly
11/04/2013
PandoDaily.com editor Penenberg (Viral Loop) sets out to help break the cycle of negativity in the work place, claiming that the integration of gaming into workflow can create a more productive, happy, and motivated workforce, and lead to higher profits. Here, he discusses some of the neuroscience behind the benefits of games, exploring why our brains respond so well to play, and providing examples of how it has responded well in the past. He cites the success of Weight Watchers and fantasy football as dependent on some integration of gamification. The book's highlights include sections explaining the social satisfaction of gaming, from life-simplifying inventions for "common, everyday struggles," to video games such as Angry Birds and World of Warcraft, and processes whereby Nintendo Wii has helped rehabilitate injuries, as well as an exploration of how even the simplest point systems can provide necessary motivation. Intense and dense, Penenberg's hat tip to Gabe Zimmerman ("Game mechanics cannot solve fundamental business problems") is a reminder that, though game mechanics is not the ultimate solution, it can help us all work better. (Oct.)
From the Publisher
“Adam Penenberg’s excellent new book persuasively demonstrates the power of gaming to motivate work. Filled with great stories of companies who have made the leap into playful productivity, it should be useful and inspirational for anyone looking at how to leverage the spirit of competition.”
DOUGLAS RUSHKOFF, AUTHOR OF PRESENT SHOCK

“In this great and often funny book Penenberg shows how everyone from entrepreneurs to scientists is using gamification to create the future today. Don’t be left behind. Read this book to learn how the rules of business and life are changing.”
GABE ZICHERMANN, CEO OF GAMIFICATION CO.

“It’s happening all around us, but if you’re not paying attention you may miss it. Adam Penenberg provides an insightful guide into how gamification is infiltrating the marketplace and, more important, how it can be leveraged to make experiences more immersive and addictive. Read it, and prepare to see your everyday experiences through new eyes.”
TODD HENRY, AUTHOR OF DIE EMPTY AND THE ACCIDENTAL CREATIVE

“From Tom Sawyer’s fence-painting scheme to Angry Birds, games have a unique knack for tapping the heart of engagement. Adam Penenberg takes you well beyond Zynga and through the countless, inventive ways games can be designed to bring out our best thinking. This is a fascinating and entertaining exploration of that most basic of human proclivities: play.”
DANIEL H. PINK, AUTHOR OF TO SELL IS HUMAN AND DRIVE

“Gamification is a hot topic but few truly understand it. Engaging and filled with incredible stories, Play at Work explains how games can make us more efficient and creative. Drawing on copious research and interviews with an array of game designers, scientists, mathematicians, entrepreneurs, inventors, and government officials, Penenberg offers a new perspective on how to make play work for you.”
ERIC RIES, AUTHOR OF THE LEAN STARTUP

Read More

Product Details

ISBN-13:
9781591844792
Publisher:
Penguin Publishing Group
Publication date:
10/03/2013
Pages:
256
Sales rank:
1,492,943
Product dimensions:
6.42(w) x 9.38(h) x 0.94(d)

What People are saying about this

From the Publisher
“Adam Penenberg’s excellent new book persuasively demonstrates the power of gaming to motivate work. Filled with great stories of companies who have made the leap into playful productivity, it should be useful and inspirational for anyone looking at how to leverage the spirit of competition.”
DOUGLAS RUSHKOFF, AUTHOR OF PRESENT SHOCK

“In this great and often funny book Penenberg shows how everyone from entrepreneurs to scientists is using gamification to create the future today. Don’t be left behind. Read this book to learn how the rules of business and life are changing.”
GABE ZICHERMANN, CEO OF GAMIFICATION CO.

“It’s happening all around us, but if you’re not paying attention you may miss it. Adam Penenberg provides an insightful guide into how gamification is infiltrating the marketplace and, more important, how it can be leveraged to make experiences more immersive and addictive. Read it, and prepare to see your everyday experiences through new eyes.”
TODD HENRY, AUTHOR OF DIE EMPTY AND THE ACCIDENTAL CREATIVE

“From Tom Sawyer’s fence-painting scheme to Angry Birds, games have a unique knack for tapping the heart of engagement. Adam Penenberg takes you well beyond Zynga and through the countless, inventive ways games can be designed to bring out our best thinking. This is a fascinating and entertaining exploration of that most basic of human proclivities: play.”
DANIEL H. PINK, AUTHOR OF TO SELL IS HUMAN AND DRIVE

“Gamification is a hot topic but few truly understand it. Engaging and filled with incredible stories, Play at Work explains how games can make us more efficient and creative. Drawing on copious research and interviews with an array of game designers, scientists, mathematicians, entrepreneurs, inventors, and government officials, Penenberg offers a new perspective on how to make play work for you.”
ERIC RIES, AUTHOR OF THE LEAN STARTUP

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >