Playboy and the Making of the Good Life in Modern America

Playboy and the Making of the Good Life in Modern America

by Elizabeth Fraterrigo
     
 

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ISBN-10: 0195386108

ISBN-13: 9780195386103

Pub. Date: 11/05/2009

Publisher: Oxford University Press, USA

Launched by Hugh Hefner in 1953, Playboy promoted an image of the young, affluent, single male-the man about town ensconced in a plush bachelor pad, in constant pursuit of female companionship and a good time. Spectacularly successful, this high-gloss portrait of glamorous living and sexual adventure would eventually draw some one million readers each month.

Overview

Launched by Hugh Hefner in 1953, Playboy promoted an image of the young, affluent, single male-the man about town ensconced in a plush bachelor pad, in constant pursuit of female companionship and a good time. Spectacularly successful, this high-gloss portrait of glamorous living and sexual adventure would eventually draw some one million readers each month.

Product Details

ISBN-13:
9780195386103
Publisher:
Oxford University Press, USA
Publication date:
11/05/2009
Edition description:
New Edition
Pages:
320
Product dimensions:
6.40(w) x 9.30(h) x 1.00(d)

Table of Contents

Introduction
1. "We Aren't a Family Magazine": Sex, Gender, and the Family Ideal in Postwar Society
2. "Work Hard and Play Hard, Too": Modern Living and the Morality of the Playboy Life
3. Pads and Penthouses: Playboy's Urban Answer to Suburbanization
4. The Ideal (Play) Mate: Gender, the Workplace, and the Single Girl
5. "For Us It Is the Good Life": The Ascendant Playboy Life
6. "Casualties of the Lifestyle Revolution": Playboy, the Permissive Society, and Women's Liberation
Epilogue: America's Playboy Culture
Notes
Selected Bibliography
Index

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