- Shopping Bag ( 0 items )
Focusing on two of the period's most visible icons-the swinging bachelor and the vibrant teenager-this book looks at the interconnected changes that took place for American youth culture and masculinity as consumption and leisure established themselves as the dominant features of middle-class life. The author draws on a wide variety of popular examples-men's magazines, fashion and style, books, film and music-to argue that the bachelor and the teenager were complementary and interrelated stereotypes that shaped America's youth. Magazines which as Esquire and Playboy, and bands like the Beach Boys, framed and shaped a new meaning of the young American male that contrasted sharply with previous values of sobriety and moderation. This book discusses the images and icons that shaped masculinity in particular. By focusing on the changes both in masculine identity and in the form and representation of youth culture, American life is looked at from a fresh and innovative perspective.
Author Biography: Bill Osgerby is Senior Lecturer in Cultural Studies, University of North London.
|List of Figures|
|Preface and Acknowledgements|
|1||Introduction: Young Men of Action and Acquisition||1|
|2||'This Side of Paradise': the Emergence of the Man of Style||17|
|3||Lessons in 'The Art of Living': the 'Playboy Ethic' Takes Shape||39|
|4||'People of Plenty': Constructions of Masculinity in the Promised Land||61|
|5||'The Old Ways Will Not Do': Youth, Consumption and Postwar Leisure-Style||87|
|6||High-Living with the 'Upbeat Generation': the Cultural Currency of Playboy||121|
|7||Bachelors in Paradise: Masculine Hedonism Comes of Age||149|
|8||'Turn On. Tune In. Step Out': Counterculture, Nonconformity and the Masculine Consumer||179|
|9||Conclusion: Cultures of Narcissism||199|