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The counterparts of college coaches have it easy: With a steady cast of players, they don't need to reinvent their teams every year or two. Nobody knows that better than John Calipari, whose University of Kentucky basketball program is regarded as the best in the nation despite almost annual necessary personnel improvisations. How does he do it? The answer, as he reveals for the first time in this book, is the priority announced in its title. Players First possesses the best qualities of a pep talk, but also a lot more: For example, it explains how Calipari responded to the massive turnover of personnel after the Wildcats won the 2011-2012 NCAA championship.