Playing Hardball: Campaigning for the U.S. Congress / Edition 1

Playing Hardball: Campaigning for the U.S. Congress / Edition 1

by Paul S. Herrnson
     
 

ISBN-10: 0130271330

ISBN-13: 9780130271334

Pub. Date: 10/26/2000

Publisher: Pearson

Drawn from cutting-edge research by leading scholars in the field, this book focuses on the major obstacles politicians must confront when competing in congressional elections. The book examines candidate emergence strategy and targeting, fund-raising guidelines, negative advertising and voter mobilization. It provides readers with a manageable

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Overview

Drawn from cutting-edge research by leading scholars in the field, this book focuses on the major obstacles politicians must confront when competing in congressional elections. The book examines candidate emergence strategy and targeting, fund-raising guidelines, negative advertising and voter mobilization. It provides readers with a manageable perspective on congressional elections and real-life American politics, enhancing readers' ability to make the connections between the theory and practice of politics. The essays address the campaign process and decision-making, the candidates, campaign finances, campaign staff and voter communication techniques. For individuals interested in the election process and political campaigning.

Product Details

ISBN-13:
9780130271334
Publisher:
Pearson
Publication date:
10/26/2000
Series:
Real Politics in America Series
Edition description:
New Edition
Pages:
160
Product dimensions:
5.97(w) x 8.73(h) x 0.35(d)

Table of Contents

1. Introduction.

2. Quality Challengers to Congressional Incumbents: Can Better Candidates be Found?

3. Competing for Cash: The Individual Financiers of Congressional Elections.

4. Are Professional Campaigns More Negative?

5. Going Negative: Attack Advertising in the 1998 Elections.

6. Campaign Strategy and Direct Voter Contact.

7. Elections are More than Just a Game.

Index.

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