Playing to Wiin: Nintendo and the Video Game Industrys Greatest Comeback

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Overview

An intelligent, well-crafted, thoroughly researched and wonderfully entertaining look at one of Japan’s oldest and most successful companies. A must-read for anyone interested in gaming industry and/or Japanese business in general. Among its many pleasures is the portrait Dan Sloan paints of Hiroshi Yamauchi, one of the world’s most enigmatic corporate leaders.—Robert Whiting, Author of You Gotta Have Wa and Tokyo Underworld

The last decade was a period of tremendous change for ...

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Overview

An intelligent, well-crafted, thoroughly researched and wonderfully entertaining look at one of Japan’s oldest and most successful companies. A must-read for anyone interested in gaming industry and/or Japanese business in general. Among its many pleasures is the portrait Dan Sloan paints of Hiroshi Yamauchi, one of the world’s most enigmatic corporate leaders.—Robert Whiting, Author of You Gotta Have Wa and Tokyo Underworld

The last decade was a period of tremendous change for a broad range of technologies affecting the industries of Japan and those across the globe. Playing to Wiin very interestingly details the story of one major industry and leading company, Nintendo, which made change a key to its even greater success.—Dr. Sachio Semmoto, Founder, Chairman and CEO
EMOBILE Ltd.

Daniel Sloan gives us a riveting tale told uncommonly well, peppered with insights from the front lines and anecdotes that make this a compelling analysis. This tale of creative adaption sits uneasily with pervasive images of woeful Japanese business management, helping us to peel back layers of misleading stereotypes. It is an also an interesting read of how Nintendo swept its customers off their feet.—Professor Jeff Kingston, Temple University Japan
Author of Contemporary Japan: History, Politics and Social Change since the 1980s

In a thorough, modern history of not only Nintendo, but of its rivals Sony and Microsoft, Dan Sloan offers a delightful read about a real life “strategy game” played by some of the most creative minds on earth. Here is one of the best tales I know of a Blue Ocean strategy that shocked the competition and enthralled a new—and still growing—class of global gamers.—John Beck, President, North Star Leadership Group
Author of The Kid’s are Alright and Japan’s Business Renaissance

Playing to Wiin is a fascinating account of one of the most challenging and interesting growth industries. Any top executive, new entrants, observers or customers interested in gaining a better grasp of the video games industry must read this book. It is engaging, insightful and strategic.—Martin Roll, Business & Brand Strategist, Martin Roll Company
Author of global bestseller Asian Brand Strategy

Playing to Wiin is a fast-paced and fascinating narrative of gaming history laced with anecdotes about the individuals who created and shaped a multi- billion dollar industry. Readers will not only find it a very informative history of video games and those who created them, but discover insights into Japanese culture and how it was likewise changed by the gaming phenomenon. Like a good video game, there is a depth to it one can discover through repeated reading.—Richard A. Moe, Professor, Faculty of Global Media Studies
Komazawa University

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Product Details

  • ISBN-13: 9780470825129
  • Publisher: Wiley
  • Publication date: 2/15/2011
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 5.90 (w) x 9.10 (h) x 1.30 (d)

Meet the Author

Daniel Sloan was born in Richmond, Virginia, in 1963. He studied English literature at the University of Virginia and received a master’s degree from the Columbia Graduate School of Journalism in 1991. He has worked in financial journalism for Reuters for more than 15 years, and his text and video reports have appeared in numerous global publications as well as in programs from international broadcasters, including CNN, CNBC, BBC, and CCTV. He is a frequent commentator for a variety of domestic broadcasters, a university lecturer, and a former president of the Foreign Correspondents’ Club of Japan. He and his family live in Chiba Prefecture outside Tokyo.
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Table of Contents

Acknowledgments.

Introduction.

Chapter 1: Leave Luck to Heaven.

Chapter 2: The Kid.

Chapter 3: Character Issues.

Chapter 4: The Console Wars.

Chapter 5: The Sony Shock.

Chapter 6: Manifest DS-Tiny.

Chapter 7: The Third Way.

Chapter 8: Revolution in the Streets.

Chapter 9: Wiining the Day.

Chapter 10: Wealth and Legacy.

Chapter 11: Bouts of Ennu-Wii.

Chapter 12: 3D and the Next Small Thing.

Epilogue.

Index.

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Customer Reviews

Average Rating 4
( 6 )
Rating Distribution

5 Star

(3)

4 Star

(1)

3 Star

(1)

2 Star

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1 Star

(1)

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Sort by: Showing all of 6 Customer Reviews
  • Anonymous

    Posted June 11, 2013

    Ds

    I bet you could find the same thing with visuals on YouTube

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 15, 2013

    SAMURI

    No but i dYES I DO.DO YOU HAVE ONE? I HATE MARIO BADLY!

    1 out of 3 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted November 24, 2012

    H

    Heh, heh. I like you friend! Do you like wii? Do you have a wii u?

    1 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 13, 2013

    FOXY

    i have a 3ds its awsome the 3ds games i have are......
    ANIMAL CROSSINGS NEWLEAF:epic!- MARIOCART 7: i need all the charecters and cart peices- PAPERMARIO: funny- NEW SUPERMARIO BROS 2:super loooooooooooooooooong- MARIO PARTY:neat-NINTENDOGS+CAT:awwwwwwwww


    butwhereisthenewkirbygamemeislookingfor?whereisit...hmm.....

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 9, 2013

    Wheeeeeeeeeee!

    Uh, I mean, Wii!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 16, 2012

    WOOOOOOHOOOOOO(tap to read)

    I POSTED THE FIRST COMMENT BABY OH YEAH! (FYI: I gave it 3 stars because i havent read it & I cant give it 2 & a half I just wanted 2 post first & I did so GO ME!)

    0 out of 1 people found this review helpful.

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