Playing to Wiin: Nintendo and the Video Game Industrys Greatest Comeback [NOOK Book]

Overview

Nintendo’s award-winning home console—the Wii—changed the face of global gaming. While many expected Sony and Microsoft to dominate the market, Nintendo shocked them all with the launch of their revolutionary product. But the story of this secretive, lowprofile company has rarely been told. How did a struggling Japanese family company, with its origins in nineteenth century playing cards, come to dominate one of the world’s most fiercely competitive industries?

In Playing to ...

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Playing to Wiin: Nintendo and the Video Game Industrys Greatest Comeback

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Overview

Nintendo’s award-winning home console—the Wii—changed the face of global gaming. While many expected Sony and Microsoft to dominate the market, Nintendo shocked them all with the launch of their revolutionary product. But the story of this secretive, lowprofile company has rarely been told. How did a struggling Japanese family company, with its origins in nineteenth century playing cards, come to dominate one of the world’s most fiercely competitive industries?

In Playing to Wiin, Daniel Sloan details the key succession issue for Nintendo, the development of the DS and Wii mega-hit consoles and the creation of remarkable new gaming software. All these factors combined to expand the gaming population and drive Nintendo to the top of its industry.

This fascinating book is essential reading for any executive looking for an inspirational story about creative turnaround strategy.

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Product Details

  • ISBN-13: 9780470826935
  • Publisher: Wiley
  • Publication date: 2/15/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 6.10 (w) x 9.06 (h) x 0.59 (d)
  • File size: 2 MB

Meet the Author

Daniel Sloan was born in Richmond, Virginia, in 1963. He studied English literature at the University of Virginia and received a master’s degree from the Columbia Graduate School of Journalism in 1991. He has worked in financial journalism for Reuters for more than 15 years, and his text and video reports have appeared in numerous global publications as well as in programs from international broadcasters, including CNN, CNBC, BBC, and CCTV. He is a frequent commentator for a variety of domestic broadcasters, a university lecturer, and a former president of the Foreign Correspondents’ Club of Japan. He and his family live in Chiba Prefecture outside Tokyo.

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Table of Contents

Acknowledgments.

Introduction.

Chapter 1: Leave Luck to Heaven.

Chapter 2: The Kid.

Chapter 3: Character Issues.

Chapter 4: The Console Wars.

Chapter 5: The Sony Shock.

Chapter 6: Manifest DS-Tiny.

Chapter 7: The Third Way.

Chapter 8: Revolution in the Streets.

Chapter 9: Wiining the Day.

Chapter 10: Wealth and Legacy.

Chapter 11: Bouts of Ennu-Wii.

Chapter 12: 3D and the Next Small Thing.

Epilogue.

Index.

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Customer Reviews

Average Rating 4
( 6 )
Rating Distribution

5 Star

(3)

4 Star

(1)

3 Star

(1)

2 Star

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1 Star

(1)

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Sort by: Showing all of 6 Customer Reviews
  • Anonymous

    Posted June 11, 2013

    Ds

    I bet you could find the same thing with visuals on YouTube

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 15, 2013

    SAMURI

    No but i dYES I DO.DO YOU HAVE ONE? I HATE MARIO BADLY!

    1 out of 3 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted November 24, 2012

    H

    Heh, heh. I like you friend! Do you like wii? Do you have a wii u?

    1 out of 2 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 1, 2014

    Wii=PURE AWESPMMEMESS!

    Yeah get the game Punch-Out!! ITS SUPER DUPER FLUPER SOUPER ROUPER HUPER YOOPER QUPER GOOPER TOOPER BOOPER WUPER UPER MOOPER NOOPER FUN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!but costs $$$

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 13, 2013

    FOXY

    i have a 3ds its awsome the 3ds games i have are......
    ANIMAL CROSSINGS NEWLEAF:epic!- MARIOCART 7: i need all the charecters and cart peices- PAPERMARIO: funny- NEW SUPERMARIO BROS 2:super loooooooooooooooooong- MARIO PARTY:neat-NINTENDOGS+CAT:awwwwwwwww


    butwhereisthenewkirbygamemeislookingfor?whereisit...hmm.....

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 16, 2012

    WOOOOOOHOOOOOO(tap to read)

    I POSTED THE FIRST COMMENT BABY OH YEAH! (FYI: I gave it 3 stars because i havent read it & I cant give it 2 & a half I just wanted 2 post first & I did so GO ME!)

    0 out of 1 people found this review helpful.

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