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At Proctor & Gamble, CEO A.G. Lafley and strategic advisor Roger Martin managed a massive corporate makeover. During their ten-year partnership, the pair doubled the company's sales, quadrupled its profits, and increased its market value by over $100 billion. Their sometimes hard-knocks, practical experience imbues this book about managerial strategy with a real-world feel lacking in some more theoretical studies. Whether you read it as a tutorial or as a business history, Playing to Win hits the mark.