Please Be Ad-Vised: A Legal Reference Guide for the Advertising Executive

Please Be Ad-Vised: A Legal Reference Guide for the Advertising Executive

by Douglas Wood
     
 
Most advertising and marketing executives cannot claim a mastery of advertising and marketing law; yet, it is an area we deal in almost every day. Are we aware of the repercussions some of our decisions can have? Probably not. Douglas Wood explains why we should be. In Please Be Ad-Vised: A Legal Reference Guide for the Advertising Executive, Mr. Wood provides

Overview

Most advertising and marketing executives cannot claim a mastery of advertising and marketing law; yet, it is an area we deal in almost every day. Are we aware of the repercussions some of our decisions can have? Probably not. Douglas Wood explains why we should be. In Please Be Ad-Vised: A Legal Reference Guide for the Advertising Executive, Mr. Wood provides knowledge and know-how advertising and marketing professionals need — and points out countless legal landmines along the way. Who should read this book? Certainly lawyers, CEOs, creative directors, and CFOs will find it an important reference tool in managing their company’s advertising and marketing activities. In addition, this book provides hands-on guidance to the brand manager, account executive, media planner, copywriter, producer, human resource manager, and business affairs manager. Those who teach or study advertising and marketing will find it a valuable resource, as it is packed with examples of common problems and their practical solutions. In short, it should be read by anyone involved in the day-to-day business of advertising and marketing. Part I of the book covers the Creative Side of Advertising, while Part II is an in-depth text on the Business Side of Advertising. There are over 20 sample forms available online for everything from agency/advertiser contracts to releases and production checklists. The narrative sections are quick lessons on the issues, while the “Why It Matters” and “Warning” sections are essential cautions and real world examples of problems that can or have occurred. As so many of Mr. Wood’s examples warn us, often the addition of a single fact — or the absence of one — seemingly of no significance to a lawyer and non-lawyer alike, can change the outcome of a case 180 degrees. But for the marketing or advertising executive, or even for a lawyer of other specialties, Mr. Wood calls attention to areas for caution and further examination that might if overlooked, by default, have disastrous results.

Product Details

ISBN-13:
2940016193199
Publisher:
Douglas Wood
Publication date:
02/07/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
9 MB

Meet the Author

Douglas J. Wood is a partner in the law firm of Reed Smith LLP and has more than 35 years experience representing the entertainment and media industries, including individuals and multinational companies in motion picture, publishing, advertising, marketing, promotions, unfair competition, intellectual property, and e-commerce matters. Mr. Wood serves as legal adviser to several worldwide trade organizations and is General Counsel to the Association of National Advertisers and the Advertising Council. He is the chief negotiator for the United States advertising industry in labor relations and collective bargaining with SAG-AFTRA and the American Federation of Musicians, the unions representing actors and musicians who perform in commercials. He is the founder and Chairman of the Global Advertising Lawyers Alliance (www.gala-marketlaw.com), a network of law firms located in more than 50 countries with expertise in advertising and marketing law, and founder of Party of We (www.partyofwe.org), a digital platform dedicated to open discourse on the good -- and the bad -- of the digital age. He received his undergraduate degree in Political Science from the University of Rhode Island and has three law degrees - a J.D. from the Franklin Pierce Law Center, a Master of Laws from New York University, and an honorary Doctor of Laws from the University of New Hampshire - and is listed among the leading global specialists in advertising law in Chambers and the Legal 500 (2007 - 2012), selected for inclusion in the 2007 - 2012 editions of The Best Lawyers in America in the specialty of advertising law; and is listed in the 2007 - 2012 editions of Super Lawyers.

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