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Plunkett's Advertising and Branding Industry Almanac 2007: Advertising and Branding Industry Market Research, Statistics, Trends and Leading Companies

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Editorial Reviews

American Reference Books Annual
This new guide broadly covers data and areas of interest ranging from branding strategy and trends to emerging technology…reliable, authoritative resource.
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Product Details

  • ISBN-13: 9781593920814
  • Publisher: Plunkett Research
  • Publication date: 4/28/2007
  • Edition description: Book & CDROM
  • Pages: 544
  • Product dimensions: 8.50 (w) x 11.00 (h) x 1.20 (d)

Table of Contents

A Short Advertising & Branding Industry Glossary i
Introduction 1
How To Use This Book 3
Chapter 1: Major Trends Affecting the Advertising & Branding Industry 7
1) Introduction to the Advertising and Branding Industry 7
2) Advertising/PR Agency Consolidation and Globalization 9
3) Media Consolidation and Globalization 11
4) Overall Advertising Budgets are Growing Again, While Online Advertising Soars 12
5) Online Advertising Comes of Age 12
6) Google Ventures Beyond Online Advertising 14
7) Last Mile Challenges Tumble; Mass Broadband Markets Emerge 15
8) Television Attempts to Evolve to Face New Challenges 16
9) Video-on-Demand (VOD) and Subscription Video-on-Demand (SVOD) Go Mass Market 17
10) DVR Market Evolves/Time-Shifting Becomes Widespread 18
11) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar 20
12) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated 20
13) Daily Newspapers Combine Online with Print and Launch Weekly Specialty Papers 22
14) Billboards Go Digital 23
15) Location-Based Advertising and Advertising on Cell Phones Take Hold 23
16) Alternative Media Sometimes Work Wonders/Viral Marketing Grows 24
17) Branding: Private Label Merchandise Gains Ground 25
18) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers 26
19) Hispanic Market Gets Growing Focus 26
20) Ad Market in China Booms 26
Chapter 2: Advertising Industry Statistics 29
Advertising & Branding Industry Overview 30
Top Global Media & Entertainment Companies: 2007 31
Advertising Revenue Outlook, U.S.: 2006 32
National & Local Advertising Growth, U.S.: 1st Quarter 2006 vs. 1st Quarter 2005 33
Estimated Annual U.S. Advertising Expenditures: 2000-2006 34
Advertising Expenditure Percent Changes by Product, U.S.: 2005-2006 35
U.S. Newspaper Publishers Estimated Revenue & Expenses: 2004-2006 36
Magazine Advertising Revenue and Pages for PIB Measured Magazines: 1960-2006 37
Average Circulation of the Top 25 U.S. ABC Magazines, Through June 2006 38
Magazine Advertising Rate Card Reported Revenue by Classification: 2005-2006 39
Top 50 Magazine Advertisers, Rate Card Reported Spending: 2006 41
U.S. Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription
Programming Revenues: 2004-2005 42
Number and Percent of U.S. Households (HH) with TV, Wired Cable, Pay Cable & VCRs: 1975-2007 43
Quarterly Changes in Television Advertising Revenue, U.S.: 2002-2006 44
U.S. Internet Service Providers Estimated Revenue & Expenses: 2004-2006 45
U.S. Internet Publishing & Broadcasting Industry Estimated Revenue & Expenses: 2004-2006 46
Internet Advertising Figures, 2000-2006 47
Weekly Internet Advertising Statistics by Industry, Company & Genre, U.S. 48
Worldwide Advertising Revenue: 1990-2007 49
Chapter 3: Advertising & Branding Industry Contacts
Addresses, Telephone Numbers and World Wide Web Sites 51
Chapter 4: THE ADVERTISING 400:
Who They Are and How They Were Chosen 73
Industry List, With Codes 74
Index of Rankings Within Industry Groups 76
(THE ADVERTISING 400 grouped by industry, and ranked by sales and profits)
Alphabetical Index 86
Index of Headquarters Location by State 89
Index of Headquarters Location by Country 93
Index by Regions of the U.S. Where the Firms Have Locations 95
Index by Firms with International Operations 106
Individual Profiles on each of THE ADVERTISING 400 109

Additional Indexes
Index of Hot Spots for Advancement for Women/Minorities 502
Index by Subsidiaries, Brand Names and Affiliations 504
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