Plunkett's Advertising and Branding Industry Almanac: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding

Plunkett's Advertising and Branding Industry Almanac: Your Complete Guide to All Facets of the Business of Advertising, Marketing and Branding

by Jack W. Plunkett
     
 
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends

Overview

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of the 350 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled. 450 Pages.

Product Details

ISBN-13:
9781593920050
Publisher:
Plunkett Research, Limited
Publication date:
06/28/2004
Pages:
448
Product dimensions:
8.50(w) x 11.00(h) x 2.00(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >