Plunkett's Advertising & Branding Industry Almanac 2008

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Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and ...
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2008 Trade paperback New. No dust jacket as issued. Trade paperback (US). Glued binding. 538 p. Contains: Illustrations. Plunkett's Advertising & Branding Industry Almanac. ... Audience: General/trade. Read more Show Less

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Overview

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. Analysis of trends, globalization, technologies, finances and more. This carefully-researched book covers exciting trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, global markets and more. This reference tool includes thorough market analysis as well as our highly respected trends analysis. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources.This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of the 350 leading companies in all facets of the advertising, branding and marketing industry. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
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Editorial Reviews

American Reference Books Annual
This new guide broadly covers data and areas of interest ranging from branding strategy and trends to emerging technology . . . reliable, authoritative resource.
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Product Details

  • ISBN-13: 9781593921095
  • Publisher: Plunkett Research
  • Publication date: 4/10/2008
  • Pages: 538
  • Product dimensions: 8.50 (w) x 11.00 (h) x 2.00 (d)

Meet the Author

Jack W. Plunkett is CEO & Publisher of Plunkett Research, Ltd., a Houston-based provider of market research and industry information in printed and electronic formats. Plunkett's client list includes 5,000 leading corporations, universities and government agencies worldwide. Plunkett's research products are distributed electronically through subscriptions to its website and around the globe by major booksellers and news distributors. Jack Plunkett's work has been widely covered by hundreds of magazines, newspapers and broadcast stations, including stories in USA Today and Inc. Magazine. Plunkett is frequently interviewed as an expert source by publications such as Newsweek, The Wall Street Journal. The New York Times and Investor's Business Daily, media outlets such as NPR's Marketplace, ABC, and CBS Marketwatch, as well as local and regional newspapers and national columnists.
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Table of Contents

PLUNKETT'S ADVERTISING & BRANDING

INDUSTRY ALMANAC 2008

CONTENTS

A Short Advertising & Branding Industry Glossary i

Introduction 1

How To Use This Book 3

Chapter 1: Major Trends Affecting the Advertising & Branding Industry 7

1) Introduction to the Advertising and Branding Industry 7

2) Advertising/PR Agency Consolidation and Globalization 9

3) Media Consolidation and Globalization 11

4) Overall Advertising Budgets are Slowing, While Online Advertising Remains Strong 12

5) Online Advertising Becomes Targeted, Nears 10% of Total U.S. Advertising Market 12

6) Google Ventures Beyond Online Advertising 15

7) Google Dominates Online Video Advertising 15

8) Last Mile Challenges Tumble; Mass Broadband Markets Emerge 15

9) Television Attempts to Evolve to Face New Challenges 16

10) Video-on-Demand (VOD) and Subscription Video-on-Demand (SVOD) Go Mass Market 18

11) DVR Market Evolves/Time-Shifting Hurts Advertisers 19

12) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar 20

13) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated 21

14) Daily Newspapers Combine Online with Print and Launch Weekly Specialty Papers 22

15) Billboards Go Digital 23

16) Location-Based Services (LBS) and Advertising on Cell Phones Take Hold 24

17) Alternative Media Sometimes Work Wonders/Viral Marketing Grows 25

18) Branding: Private Label Merchandise Gains Ground 26

19) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and

Marketers26

20) Hispanic Market Gets Growing Focus 27

21) Ad Market in China Booms 27

Chapter 2: Advertising Industry Statistics 28

Advertising & Branding Industry Overview 29

Top Global Media & Entertainment Companies: 2008 30

Advertising Revenue Outlook, U.S.: 2008 31

National & Local Advertising Growth, U.S.: 2006-2007 32

Estimated Annual U.S. Advertising Expenditures: 2001-2007 33

Advertising Expenditure Percent Changes by Product, U.S.: 2006-2007 34

Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2004-2006 35

Magazine Advertising Revenue & Pages for PIB Measured Magazines: 1960-2007 36

Magazine Advertising Rate Card Reported Revenue by Classification, U.S.: 2006-2007 37

Average Circulation of the Top 25 U.S. ABC Magazines, Through June 2007 39

Top 50 Magazine Advertisers, Rate Card Reported Spending: 2007 40

Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming:

Estimated Sources of Revenue, U.S.: 2004-2006 41

Number & Percent of U.S. Households (HH) with TV, Wired Cable, Pay Cable & VCRs: 1975-2008 42

Internet Service Providers: Estimated Revenue & Expenses, U.S.: 2004-2006 43

Internet Publishing & Broadcasting: Estimated Sources of Revenue & Expenses, U.S.: 2004-2006 44

Weekly Internet Advertising Statistics by Industry, Company & Genre, U.S. 45

Worldwide Advertising Revenue: 1990-2008 46

Chapter 3: Advertising & Branding Industry Contacts

Addresses, Telephone Numbers and World Wide Web Sites 47

Chapter 4: THE ADVERTISING 400:

Who They Are and How They Were Chosen 69

Industry List, With Codes 70

Index of Rankings Within Industry Groups 72

(The firms grouped by industry, and ranked by sales and profits)

Alphabetical Index 81

Index of Headquarters Location by State 84

Index of Headquarters Location by Country 88

Index by Regions of the U.S. Where the Firms Have Locations 89

Index by Firms with International Operations 99

Individual Profiles on each of THE ADVERTISING 400 102

Additional Indexes

Index of Hot Spots for Advancement for Women/Minorities 487

Index by Subsidiaries, Brand Names and Affiliations 489
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