Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers--Women

Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers--Women

by Bernice Kanner
     
 

View All Available Formats & Editions

Product Details

ISBN-13:
9780071462181
Publisher:
McGraw-Hill Companies, The
Publication date:
10/28/2005
Pages:
288
Product dimensions:
6.82(w) x 9.14(h) x 0.36(d)

Meet the Author

Bernice Kanner is a marketing expert with Bloomberg L.P., a columnist for ScreamingMedia, and a regular contributor to Oxygen.com. She has appeared as a marketing expert on "CBS Morning News," ABC, and ESPN, and from 1981 through 1994 she wrote the award-winning "On Madison Avenue" column appearing in New York Magazine.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >