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Podcast Strategies

Overview

Imagine this: your media / your content automatically delivered to the smartphone, television and iPod (or iPad) of your audience, with no one standing between you and them.

You've got a show and it arrives, automatically, every time you release something new. You are "the Media."

The Internet just got bigger.

Forget Google. Your content can be delivered to Apple iPhones, tablets, smart televisions, and ...

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Overview

Imagine this: your media / your content automatically delivered to the smartphone, television and iPod (or iPad) of your audience, with no one standing between you and them.

You've got a show and it arrives, automatically, every time you release something new. You are "the Media."

The Internet just got bigger.

Forget Google. Your content can be delivered to Apple iPhones, tablets, smart televisions, and listened to on BMW car stereos. Your audience can now consume your content when and where they want: at the gym, on their daily commute, on an international flight and on their living room couch.

Podcasting makes it all possible - your message is worth Podcasting.

My history with Podcasting is a long one. Once the tech (invented by Adam Curry and Dave Winer) made possible the syndicated distribution of media over the Internet - I've never looked back. I don't believe you will either (especially by the time you are done with this book).

When my audience automatically receives my content (at the time and place of their choosing), everything changes. Podcasting has helped me get my message out to more people than I ever could have imagined, with less effort than I could have dreamed, for more profit than anyone would have guessed.

It's been a wild ride.

I love Podcasting and it is a big part of my business. I have published hundreds of episodes (for myself and others), taught a half-dozen courses to hundreds of students, and published another book on the topic before anyone knew what an iPhone was.

So, about this book ...

Over the years, I get asked many of the same questions over and over. Questions such as ...

• What is a Podcast? Is Podcasting audio only?
• Why is Podcasting the "next big thing" again? What has changed?
• Why should I Podcast?
• What equipment and/or software do I need to make a Podcast?
• How do I make money from my Podcast?
• and more ...

In this book I answer those questions and 16 others. It was designed to be a fast read with no fluff.

You deserve better than that. You are ready to get to work and the answer to these questions is obviously step #1.

When done you should be able to take this information and plot your own Podcast Strategies (hence the title).

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Product Details

  • ISBN-13: 9781484953945
  • Publisher: CreateSpace Publishing
  • Publication date: 9/28/2013
  • Edition description: New Edition
  • Pages: 122
  • Sales rank: 733,737
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.26 (d)

Meet the Author

Paul Colligan helps others leverage technology to improve themselves and broaden their audience with reduced stress and no dramas. He does this with a lifestyle and business designed to answer the challenges and opportunities of this new economy. If you are looking for titles: Husband, Father, YouTube Expert, Director of Content Marketing for InstantCustomer.com and CEO of Colligan.com. He lives in Portland, Oregon with his wife and daughters and enjoys theater, music, great food, and travel.

Paul believes in building systems and products that work for the user - not vice versa. With that focus, he has played a key role in the launch of dozens of successful Web and Internet products that have seen tens of millions of visitors and dollars in revenue. In addition, he's helped dozens of authors launch their books to top ten at Amazon and has been the secret weapon behind millions of video views at YouTube. Previous projects have included work with Traffic Geyser, Rubicon International, Piranha Marketing, Microsoft, and Pearson Education. Topics of passion include (but are not limited to): new media content creation, video marketing, product development, lifestyle design, and community building.

His take on the Internet can be seen/heard/read in Web Shows that include eMarketingVids, books that include the number 1 best selling "YouTube Strategies: Making And Marketing Online Video" and publications online and off as varied as the Huffington Post. Paul is a popular keynote speaker on Internet technology topics and frequently speaks online, on the air, and before audiences about his passions. He has presented at events around the world that include BlogWorld and New Media Expo, The European Business Podcasting Summit, Google Tech Talks, Mac World, Social Media Marketing World, and Microsoft Tech-Ed.

If you are interested in his latest projects and/or thoughts on the industry that has been so good to him, there is plenty more to do, read, watch, and ponder at www.PaulColligan.com.

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