Podcasting Bible

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Overview

"This is the book that you'll want to read about podcasting--the technology that everyday people, in addition to the big-name radio networks, are using to broadcast to the world."
-- Robert Scoble, Vice President Media Development, Podtech.net

Create and market successful podcasts from your desktop, for your company, or in the studio

Podcasting is a blazing hot new medium, but to create effective audio and video for the Internet, you need a thorough grounding in the tools and ...

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Overview

"This is the book that you'll want to read about podcasting--the technology that everyday people, in addition to the big-name radio networks, are using to broadcast to the world."
-- Robert Scoble, Vice President Media Development, Podtech.net

Create and market successful podcasts from your desktop, for your company, or in the studio

Podcasting is a blazing hot new medium, but to create effective audio and video for the Internet, you need a thorough grounding in the tools and techniques that make it possible. You'll find it all--including business planning worksheets and tips--in this comprehensive guide from two industry experts. Each of the book's seven sections focuses on key elements in a logical sequence, so you can find what you need, when you need it--from an in-depth look at the basics, to high-level recording techniques, to creating a revenue-producing business.
* Produce and upload your first podcast with a Quick Start tutorial
* Learn how to turn your podcast into a viable business
* Master the equipment--microphones, cameras, editing software, and more
* Produce your audio and video podcasts to a broadcast standard
* Decipher Really Simple Syndication (RSS) and other podcasting techniques
* Crop, resize, color correct, or insert virtual backgrounds
* Integrate your podcast into your blog or Web site

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Product Details

  • ISBN-13: 9780470043523
  • Publisher: Wiley
  • Publication date: 2/12/2007
  • Series: Bible Series , #445
  • Edition number: 1
  • Pages: 570
  • Product dimensions: 7.40 (w) x 9.20 (h) x 1.40 (d)

Meet the Author

Steve Mack is a principal at LUX Media (http://luxmedia.com), a firm specializing in interactive media design, live events, a/v production, and training. He wrote the Streaming Media Bible (Wiley), and contributes to various Web and print publications. He has produced many prestigious Internet broadcasts, including U2 live from Notre Dame (Yahoo Internet Magazine's "Top of the Net for 2001"), President Clinton's inaugural address, and the first public live Internet broadcast of a Seattle Mariners game.

Mitch Ratcliffe is a veteran journalist and media executive who is a pioneer in online content. As editor of Digital Media: A Seybold Report, he covered the dawn of the commercial Internet, interactive entertainment and television industries. As editor and chief content officer of the ON24 Financial News Network, Ratcliffe produced more than 76,000 streaming audio and video news programs.

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Table of Contents

Preface.

Acknowledgments.

Part I: Podcasting: Where It Came From and Where It’s Going.

Chapter 1: Stars Being Born Every Day.

Chapter 2: Podcasting’s Meteoric Trajectory.

Chapter 3: Exploring the World of Podcasting.

Part II: Podcasting Production.

Chapter 4: Defining Your Podcast.

Chapter 5: Audio Production Tools.

Chapter 6: Basic Audio Production.

Chapter 7: Advanced Audio Production.

Chapter 8: Video Production Tools.

Chapter 9: Basic Video Production Techniques.

Chapter 10: Advanced Video Production Techniques.

Part III: Encoding.

Chapter 11: Encoding: An Overview.

Chapter 12: Encoding Tools.

Chapter 13: Basic Encoding Techniques.

Chapter 14: Advanced Encoding and Authoring Techniques.

Part IV: Distribution—Making Your Podcast Available to Your Audience.

Chapter 15: Distribution: An Overview.

Chapter 16: RSS (Really Simple Syndication).

Chapter 17: Finding a Home for Your Podcast.

Chapter 18: Distributing Your Media File.

Part V: The Business of Podcasting.

Chapter 19: The Basics of Podcasting Business.

Chapter 20: The Subscription Business.

Chapter 21: Making Advertising Work.

Chapter 22: Alternative Business Models.

Chapter 23: Rights and Responsibilities: Licensing Music and Managing Your Liabilities.

Chapter 24: Corporate and Institutional Podcasting.

Chapter 25: Promoting Your Podcast.

Part VI: Case Studies.

Chapter 26: Podcasting from Home: The Dawn and Drew Show.

Chapter 27: Channel 9: Humanizing the World’s Largest Software Company.

Chapter 28: A Museum’s Experience: The Ontario Science Centre.

Appendix A: Podcasting Resources.

Index.

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Customer Reviews

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