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Political Campaign Communication: Principles and Practices / Edition 7
     

Political Campaign Communication: Principles and Practices / Edition 7

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by Judith S. Trent
 

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ISBN-10: 1442206721

ISBN-13: 2901442206723

Pub. Date: 08/16/2011

Publisher: Rowman & Littlefield Publishers, Inc.

This comprehensive analysis of political campaign communication provides readers with historical and contemporary perspectives of all levels of political campaigning. This book is unique in recognizing that elections are the core of democracy and that political campaign communication is the epistemological base of the campaign.

Overview

This comprehensive analysis of political campaign communication provides readers with historical and contemporary perspectives of all levels of political campaigning. This book is unique in recognizing that elections are the core of democracy and that political campaign communication is the epistemological base of the campaign.

Product Details

ISBN-13:
2901442206723
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
08/16/2011
Series:
Communication, Media, and Politics Series
Edition description:
Seventh Edition
Pages:
464

Table of Contents

Series Forewordxi
Prefacexv
I.Principles of Political Campaign Communication1
1.Communication and Political Campaigns: A Prologue3
Importance of Political Campaigns3
Changes in the Political Campaign5
Technology in the 1996 Presidential Campaign12
Communication and Political Campaigns14
Organization and Preview of Chapters15
2.Communicative Functions of Political Campaigns19
First Political Stage: Surfacing19
Second Political Stage: Primaries31
Third Political Stage: Nominating Conventions43
Fourth Political Stage: The General Election55
Conclusions57
3.Communicative Styles and Strategies of Political Campaigns63
Preliminary Considerations64
Styles and Strategies of Campaigns76
Conclusions104
4.Communicative Mass Channels of Political Campaigning109
Early Studies112
Contemporary Studies119
Conclusions131
5.Communicative Types and Functions of Televised Political Advertising139
Historical Development140
Types and Functions of Political Ads145
Televised Attack Advertising When the Candidate Is a Woman156
A Final Question164
Conclusions165
II.Practices of Political Campaign Communication171
6.Public Speaking in Political Campaigns173
The Decision to Speak173
The Speech181
Political Speechwriting189
Surrogate Speakers198
Conclusions202
7.Recurring Forms of Political Campaign Communication207
Announcement Speeches208
Acceptance Addresses216
News Conferences225
Apologias235
Conclusions242
8.Debates in Political Campaigns249
History of Political Debates252
Deciding Whether to Debate256
Applying the Conditions Requisite for Political Debates259
Political Debate Strategies265
Effects of Political Debates274
Conclusions282
9.Interpersonal Communication in Political Campaigns293
Interpersonal Communication between Candidates and Voters294
Interpersonal Communication between the Candidate and Prospective Financial Contributors302
Interpersonal Communication between Voters311
Conclusions314
10.Advertising in Political Campaigns319
Developing a Master Plan for Political Advertising322
Basic Considerations in the Selection of Political Advertising Media326
Campaign Advertising Strategies345
Media and Other Types of Political Consultants349
Functions of Political Consultants353
Conclusions357
11.Political Campaign Communication: An Epilogue367
Selected Bibliography375
Index379

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Political Campaign Communication: Principles and Practices 1 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago