- Shopping Bag ( 0 items )
Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite_a thoroughly researched, insightful, and reader-friendly text.
Political Campaign Communication offers a wealth of useful examples from national, statewide, and local campaigns, makes communication research on political campaign practices easily accessible, and serves up consistently even-handed assessments of communicative strategies from all points on the political spectrum. The inclusion in this edition of a new chapter on Internet campaigning is a very welcome addition. In it, Trent and Friedenberg discuss types of website content, the political functions of Internet communication, the advantages of e-campaigning, and the future of electronic political activity. This book is simply the best, most comprehensive resource available on the subject of political campaign communication.
|1||Communication and Political Campaigns: A Prologue||3|
|2||Communicative Functions of Political Campaigns||21|
|3||Communicative Styles and Strategies of Political Campaigns||67|
|4||Communicative Mass Channels of Political Campaigning||117|
|5||Communicative Types and Functions of Televised Political Advertising||147|
|6||Public Speaking in Political Campaigns||183|
|7||Recurring Forms of Political Campaign Communication||219|
|8||Debates in Political Campaigns||267|
|9||Interpersonal Communication in Political Campaigns||311|
|10||Advertising in Political Campaigns||339|
|Political Campaign Communication: An Epilogue||389|
|About the Authors||411|
Posted December 14, 2011
No text was provided for this review.