Political Campaign Communication: Principles and Practices / Edition 7

Political Campaign Communication: Principles and Practices / Edition 7

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by Judith S. Trent, Robert V. Friedenberg, Robert E. Denton Jr.
     
 

ISBN-10: 1442206721

ISBN-13: 9781442206724

Pub. Date: 08/16/2011

Publisher: Rowman & Littlefield Publishers, Inc.

Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions,

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Overview

Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internet and new media. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite—a thoroughly researched, insightful, and reader-friendly text.

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Product Details

ISBN-13:
9781442206724
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
08/16/2011
Series:
Communication, Media, and Politics Series
Edition description:
Seventh Edition
Pages:
464
Sales rank:
376,809
Product dimensions:
5.90(w) x 8.90(h) x 1.10(d)

Table of Contents

Part 1 Pinciples of Political Campaign Communication Chapter 2 Communication and Political Campaigns: A Prologue Chapter 3 Communicative Functions of Political Campaigns Chapter 4 Communicative Styles and Strategies of Political Campaigns Chapter 5 Communicative Mass Channels of Political Campaigns Chapter 6 Communicative Types and Functions of Televised Political Advertising Chapter 7 Public Speaking in Political Campaigns Chapter 8 Recurring Forms of Political Campaign Communication Chapter 9 Debates in Political Campaigns Chapter 10 Interpersonal Communication in Political Campaigns Chapter 11 Advertising in Political Campaigns Chapter 12 New Media and Political Campaigns

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Political Campaign Communication: Principles and Practices 1 out of 5 based on 0 ratings. 1 reviews.
Anonymous More than 1 year ago