Political Campaign Communication: Principles and Practices / Edition 7

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Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internet and new media. Trent, Friedenberg, and Denton's classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite—a thoroughly researched, insightful, and reader-friendly text.

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Editorial Reviews

Darrell West
Trent, Friedenberg, and Denton have written the definitive account of political campaign communications. They dissect the importance of campaigns, communications styles, political strategies, public speaking, and voter impact, and do so in a highly readable style. Both students and faculty will love this book, and find it very engaging.
Larry J. Sabato
Here, in one compact and highly informative volume, is everything you need to know about campaign communications—from speeches and TV to debates and the internet. The authors even explain when and how candidates should apologize for the inevitable gaffes along the trail!
Focusing primarily on American presidential campaigns, Trent and Friedenberg (both professors of communications at, respectively, U. of Cincinnati and Miami (Ohio) U.) argue from the perspective that speech communication is the epistemological base of political campaigns. They examine strategies utilized by candidates and evaluate the reasons those strategies were chosen. Chapters are devoted to such topics as televised advertising, incumbent versus challenger rhetorical strategies, political debates, public speaking, types of media, and interpersonal communication. Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9781442206724
  • Publisher: Rowman & Littlefield Publishers, Inc.
  • Publication date: 8/16/2011
  • Series: Communication, Media, and Politics Series
  • Edition description: Seventh Edition
  • Edition number: 7
  • Pages: 464
  • Sales rank: 757,880
  • Product dimensions: 5.90 (w) x 8.90 (h) x 1.10 (d)

Meet the Author

Judith S. Trent is professor of communication at the University of Cincinnati. Robert V. Friedenberg is professor emeritus of communication at Miami University of Ohio. Robert E. Denton, Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University.

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Table of Contents

Part 1 Pinciples of Political Campaign Communication Chapter 2 Communication and Political Campaigns: A Prologue Chapter 3 Communicative Functions of Political Campaigns Chapter 4 Communicative Styles and Strategies of Political Campaigns Chapter 5 Communicative Mass Channels of Political Campaigns Chapter 6 Communicative Types and Functions of Televised Political Advertising Chapter 7 Public Speaking in Political Campaigns Chapter 8 Recurring Forms of Political Campaign Communication Chapter 9 Debates in Political Campaigns Chapter 10 Interpersonal Communication in Political Campaigns Chapter 11 Advertising in Political Campaigns Chapter 12 New Media and Political Campaigns

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