Political Campaign Craftsmanship: A Professional's Guide to Campaigning for Public Office / Edition 3

by III McDonald

Overview

Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. Political Campaign Craftsmanship treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.

Product Details

ISBN-13:	9780887387425
Publisher:	Taylor & Francis
Publication date:	12/31/1988
Series:	Professional's Guide to Campaigning for Public Office: With
Edition description:	3rd ed
Pages:	368
Product dimensions:	6.00(w) x 9.00(h) x 0.82(d)

Table of Contents

1: Setting Up Your Campaign; 2: Detailing; 3: Political Research: How To Do It And How To Use It; 4: Doing Survey Research Yourself; 5: Campaign Problems; 6: Radio and Television Advertising; 7: Print and Mail Advertising; 8: Press and Public Relations; 9: Using Telephones in a Political Campaign; 10: Non-Political Elections; 11: Conclusion; 12: Postscript: How It Feels To Campaign