The Political Campaign Desk Reference

( 1 )

Overview

The book you don't want your opponent to have.

I use The Political Campaign Desk Reference as the basic text in my courses on political campaigning. It's a practical guide that helps my students understand how a winning political campaign is put together. I'm sure many of them will continue to use it after they graduate and start running campaigns of their own

- Terry Grundy, University of Cincinnati

"Urban Lobbying" courses in the School of Planning

"With instruction on how to ...

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More About This Book

Overview

The book you don't want your opponent to have.

I use The Political Campaign Desk Reference as the basic text in my courses on political campaigning. It's a practical guide that helps my students understand how a winning political campaign is put together. I'm sure many of them will continue to use it after they graduate and start running campaigns of their own

- Terry Grundy, University of Cincinnati

"Urban Lobbying" courses in the School of Planning

"With instruction on how to form the backbone of a strong campaign and how to plan to win, this is the book you don't want your opponent to have. The chapter on fundraising alone will make this book an excellent investment for any candidate or organization"

- Michael P. McNamara, Author

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Product Details

  • ISBN-13: 9781432731953
  • Publisher: Outskirts Press, Inc.
  • Publication date: 9/6/2008
  • Edition description: Older Edition
  • Pages: 208
  • Sales rank: 673,352
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.44 (d)

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted June 8, 2009

    The Only Book to Have to Run a Campaign

    The author, Michael McNamara, is often what I refer to as the godfather of political campaigns. This book is essential to running the best campaign. The guidance provided will definitely give you an edge over your opponent. A great asset to any campaign!

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