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From the Publisher
". . . a highly recommended addition to academic and community library Political Science reference collections. . . . especially commended to the attention of the non-specialist general reader with an interest in the role media plays in American politics today."
Midwest Book Review
"The author uses clear and easy-to-understand language to examine and interpret the content of media messages in print, image and multimedia forms in an objective manner."
Reference & Research Book News
"The book is well researched and extremely well written. It is indexed for ease of use and provides ample citations to back up his findings and for further research. Baker's authority is strong, and the work is free from obvious baas. The photographs, charts, and graphs are well rendered and add to the power of the book. The price is even reasonable. The amount of information presented would make this a great book for circulating as well as reference collections. It would be an excellent addition to the collections of large public libraries and academic libraries supporting programs in communication or political science, and is highly recommended."