Political Communication: The Manship School Guide: Revised and Expanded Edition

Overview

A new era of political power has arrived, one in which the social media forces of Facebook, YouTube, and Twitter indisputably play a larger role in the political process. In this revised and expanded edition of Political Communication: The Manship School Guide, edited by Robert Mann and David D. Perlmutter, contributors discuss technological changes in the context of studies and techniques that remain unchallenged, resulting in a truly comprehensive manual of the world of ...

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Overview

A new era of political power has arrived, one in which the social media forces of Facebook, YouTube, and Twitter indisputably play a larger role in the political process. In this revised and expanded edition of Political Communication: The Manship School Guide, edited by Robert Mann and David D. Perlmutter, contributors discuss technological changes in the context of studies and techniques that remain unchallenged, resulting in a truly comprehensive manual of the world of political communication.

This shift in communication began with Howard Dean's social media interaction between voters and candidates. Later, Barack Obama redefined these techniques during his march to the White House. This intriguing development in political campaigns focuses the impact of social media on political consultation and communication, and this volume provides an up-to-date and peerless guide to the events, methods, technologies, venues, theories, and applications of political dialogues.

More than just a how-to primer, this new edition also expertly explains the process behind the political engine. Political Communication: The Manship School Guide includes individual essays that tackle the growing myths revolving around politics, such as the political money-monster and the "Mr. Smith Goes to Washington"-candidate fantasy.

Twenty-seven chapters from a variety of contributors-including academics, journalists, and political professionals-provide insightful, astute, and critical essays for a deeper understanding of political communication and the many roles the public has played in twenty-first-century politics.

With this second edition, Political Communication: The Manship School Guide offers readers a valuable resource that clarifies the confusing world of politics.

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Product Details

  • ISBN-13: 9780807137895
  • Publisher: Louisiana State University Press
  • Publication date: 5/9/2011
  • Edition number: 2
  • Pages: 304
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.80 (d)

Meet the Author

Robert Mann is the Manship Chair and a professor in the Manship School of Mass Communication and co-director of the Reilly Center for Media & Public Affairs at Louisiana State University.

David D. Perlmutter is director of the School of Journalism and Mass Communicationand a professor and Starch Faculty Fellow at the University of Iowa. He is the author of many books, most recently Blogwars: The New Political Battleground.

LSU Press

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Table of Contents

Acknowledgments ix

Introduction David D. Perlmutter Robert Mann 1

Understanding the Industry

1 Consultants and Candidates John Franzén 13

2 A Brief History of Political Advertising on Television Darrell M. West 23

3 Political Communication Center Lynda Lee Kaid 33

Laws and Regulations

4 Political Advertising and the First Amendment Louis A. Day 39

5 Electronic Media and Congressional Politics Ron Garay 51

6 The States and Campaign Finance Laws David Schultz 64

Techniques and Types

7 Television Ads and Video Dane Strother 77

8 Newspaper Advertising Thomas N. Edmonds John E. Kimball 89

9 Radio Advertising Bill Fletcher 97

10 Outdoor Advertising Sean Reilly 106

11 Earned Media Bud Jackson 112

12 Speechwriting Trevor Parry-Giles 126

13 Modern Campaign Polling Robert K. Goidel 136

14 Focus Groups Malcolm P. Ehrhardt 145

15 Local Television News and Political Campaigns David Kurpius 154

16 Get Out the Vote Gerry Tyson 164

17 Independent Content Paul Harang 174

18 Public Journalism David Kurpius 182

19 Online Political Advertising Monica Ancu 190

20 Evaluating Campaign Websites Michael Xenos 197

21 Online Social Networks and Political Campaigns Monica Ancu 203

Constituencies

22 Older Voters Robert H. Binstock 213

23 The Religious Conservative Voter Lisa K. Lundy 227

24 Young Voters Katherine Knobloch 236

25 The Latino (Hispanic) Voter Melissa Michelson 248

26 Race and Southern Politics Wayne Parent 257

27 Informing Insiders Charlie Cook 265

Contributors 273

Index 279

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