The Political Consequences of Being a Woman: How Stereotypes Influence the Conduct and Consequences of Political Campaigns

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In America today, women hold only 6% of U.S. senate seats and state governorships. What accounts for women's lack of success in winning statewide office? When might a campaign slogan like "a mom in tennis shoes" meet with victory, and when might it fail? Does a woman who speaks intelligently and forcefully about nuclear proliferation in the Middle East stand a chance of winning a major political race? Drawing on a wide sample of campaign advertisements, mass media coverage, voter surveys, and election results, ...
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Book shows minor use. Cover and Binding have minimal wear and the pages have only minimal creases. A tradition of southern quality and service. All books guaranteed at the Atlanta ... Book Company. Our mailers are 100% recyclable. Read more Show Less

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Overview

In America today, women hold only 6% of U.S. senate seats and state governorships. What accounts for women's lack of success in winning statewide office? When might a campaign slogan like "a mom in tennis shoes" meet with victory, and when might it fail? Does a woman who speaks intelligently and forcefully about nuclear proliferation in the Middle East stand a chance of winning a major political race? Drawing on a wide sample of campaign advertisements, mass media coverage, voter surveys, and election results, Kim Kahn investigated the reasons why women are so poorly represented in the highest strata of political power in America. Focusing on the cycle of influence among campaign tactics, media representation, and voter opinion in senate and gubernatorial races, The Political Consequences of Being a Woman explores how women's perceived liabilities and capabilities make or, more often, break their campaigns. Women candidates, Kahn discovers, not only experience stereotyping by journalists and, in turn, by voters, but actually prepare for it, choosing to emphasize themes that are consistent with the public's expectations. Many female candidates may believe that fulfillment of their constituency's preconceptions is the surest path to victory. Kahn's incisive new study presents real evidence that such reinforcement of gender stereotypes prevents women from attaining equal access to the corridors of power in American politics - and provides valuable lessons for women trying to break through the glass ceiling.
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Editorial Reviews

Doris A. Graber
Here, at last, is a data-based study that clearly delineates how stereotypes affect candidate campaign styles, media coverage, and voters' perceptions in senatorial and gubernatorial election campaigns. While the focus is on stereotypes of women candidates, the findings and conclusions have meaning for the full range of stereotypes that pervade the political thinking of millions of Americans.
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Product Details

Table of Contents

Acknowledgments
1 Introduction 1
2 Stereotypes in Statewide Campaigns 18
3 Gender Differences in Campaign Appeals for the U.S. Senate 30
4 Differences in Campaign Coverage: An Examination of U.S. Senate Races 43
5 The Impact of Coverage Differences and Sex Stereotypes 57
6 Differences in Campaign Appeals for Governor 75
7 Press Coverage of Male and Female Candidates for Governor 87
8 News Coverage and Gender in Gubernatorial Campaigns: An Experimental Study of the Female Candidate's "Potential" Advantage 99
9 The Electoral Consequences of Stereotypes 117
10 Conclusions and Implications 131
Notes 141
Appendixes 151
Bibliography 179
Index 187
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