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From the Publisher
"This is a ground-breaking book which deals in depth with the critical importance of culture in effective political marketing campaigning both in practice and theory. It contains a polymathic collection of insightful material from around the world and is explored by the masters of the discipline".
—Professor Phil Harris, University of Chester
"The strength of this book is the contribution of highly distinguished scholars from different regions of the world with a wide diversity of experience and viewpoints. In today’s fast-changing political environment, both within and between countries, this book shows how the changing political culture is becoming the leading factor in determining political marketing structure, voter involvement, and, what acceptable campaign strategy. This book is a must for a range of readers, from those who are puzzled by new trends in political markets to those who are engaged in analyzing and strategizing in today’s political markets."
Joseph Ben-Ur, University of Houston-Victoria