The Political Speechwriters Companion: A Guide for Speakers and Writers / Edition 1

The Political Speechwriters Companion: A Guide for Speakers and Writers / Edition 1

by Robert Lehrman
     
 

Other guides on public speaking focus on how to convey knowledge or understanding. While it is useful to master such informative speech, other goals and strategies are essential for a politician: publicity, for one. To communicate optimism, to rely on material written by others, to speak repeatedly, day in and day out. Above all, politicians need to persuade their… See more details below

Overview

Other guides on public speaking focus on how to convey knowledge or understanding. While it is useful to master such informative speech, other goals and strategies are essential for a politician: publicity, for one. To communicate optimism, to rely on material written by others, to speak repeatedly, day in and day out. Above all, politicians need to persuade their audiences. They can use facts or appeal to values, but in the end, they must urge action. Politicians are advocates.Robert Lehrman, former speechwriter for Vice President Al Gore, offers both speakers and writers the LAWS of political speech.

Product Details

ISBN-13:
9781604265491
Publisher:
Congressional Quarterly, Inc.
Publication date:
10/28/2009
Pages:
388
Sales rank:
267,549
Product dimensions:
5.90(w) x 8.90(h) x 0.70(d)

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