The Politics of the Mass Media / Edition 1

The Politics of the Mass Media / Edition 1

by Calvin F. Exoo
     
 

ISBN-10: 0314028919

ISBN-13: 9780314028914

Pub. Date: 12/28/1993

Publisher: Wadsworth

This lively and anecdotal book examines several types of mass media: print and TV news, movies, prime-time TV, and advertising. The author uses cultural hegemony theory to discuss why these media act as they do and explores the impact media have on American society.  See more details below

Overview

This lively and anecdotal book examines several types of mass media: print and TV news, movies, prime-time TV, and advertising. The author uses cultural hegemony theory to discuss why these media act as they do and explores the impact media have on American society.

Product Details

ISBN-13:
9780314028914
Publisher:
Wadsworth
Publication date:
12/28/1993
Pages:
332
Product dimensions:
6.30(w) x 9.45(h) x (d)

Table of Contents

Preface xiii
Mass Media and Cultural Hegemony
3(42)
Introduction
3(1)
A Made-for-TV War
4(13)
The Media War: "There Are Things Worth Fighting For"
5(1)
Another War: Selective Outrage; Blood for Oil
6(1)
The Media War: Power and Glory
6(2)
Another War: Highway to Hell
8(4)
The Media War: Happily Ever After
12(1)
Another War: The Stability of Tyranny
13(4)
The Argument in Brief
17(1)
The Theory of Cultural Hegemony
17(4)
Hegemony and the Media
21(3)
Media Hegemony in the 90s: A Turn of the Screw
22(2)
What Is the Dominant Ideology? A Catechism
24(7)
The Hidden Agenda of Other Values
28(3)
Counter-Thesis I: The "New Class"
31(3)
Counter-Thesis II: The Cultural Democracy of Markets
34(1)
So What: Why Worry About American Unison?
35(4)
A Leading Question
38(1)
References
39(6)
"And That's the Way It Is": The Bias of the News
45(38)
Introduction
46(1)
Thesis
47(1)
Counter-Thesis: The Usual Definition of Bias
47(3)
What's News? The Structural Bias of the Press
50(6)
The News Is Trivial
51(5)
News Break: Scandal in the Headlines
56(13)
The News Is Establishmentarian
61(8)
How the News Affects the Public
69(1)
News Break: Investigating Contragate---Front Men and the Real Mr. Big
70(6)
References
76(7)
Why Is That "The Way It Is"? The Sources of News Bias
83(56)
Introduction
83(2)
The Commercial Imperative
85(1)
Industry to Business: The New Ownership of the News
85(1)
News Break: Things Fall Apart at the Post
86(6)
The Twin Commandments of Commercial News
89(2)
Wires, Affiliates, and Inoffensiveness
91(1)
News Break: Bad Day at Black Rock
92(2)
Washington Watches the News
94(3)
Laissez Faire at the FCC
94(1)
Putting Political Pressure on the Press
95(1)
Government Censorship
96(1)
Pressure from Advertisers
97(2)
Media Owners and Managers
99(3)
Indirect Influence
99(1)
Ownership's Interests
100(2)
The Sources of the News
102(2)
Space, Time, Staff: The Achilles' Heel of the Press
102(1)
The Public Relations Industry: Paris' Arrow Finds Achilles' Heel
103(1)
News Break: Selling the President: A Study in Symbiosis
104(6)
The Journalists Rejoin
108(1)
Seeding the Clouds of Conservative Sources
109(1)
The Role of Journalists' Norms
110(6)
Objectivity
111(1)
Common Sense
112(1)
Seeing Is Believing What You Are Shown
113(1)
Using Journalists' Norms Against Journalists
114(1)
Legal Threats: The Big Chill
115(1)
News Break: Big Chill, Big Bill
116(1)
A Brief History of the News
117(4)
The Entrepreneurs Find Their Mark
118(3)
News Break: Adolph Ochs
121(7)
News History as Cultural Democracy
123(1)
News History as Cultural Hegemony
123(5)
News Break: Owners, Sponsors, Sources and Journalists: Profiles in Courage and Cowardice
128(3)
Epilogue
131(1)
References
131(8)
A Celluloid Syringe: The Politics and Un-Politics of Hollywood Film
139(50)
Introduction
139(2)
A Brief History of the Movies
141(4)
Pix as Biz: The Economics of Cinema
145(3)
Audience Attraction: The Four Commandments of Movie Content
148(2)
Thou Shalt Have No Other Gods Before Thee: The Blockbuster
148(2)
Outtake: Puttnam's "Fast Fade" at Coke's Columbia
150(6)
Thou Shalt Not Do the Unpredictable
152(2)
Thou Shalt Not Challenge Thine Audience
154(1)
Neither Shalt Thou Offend Thine Audience
155(1)
The Formula Film: Hegemony as Routine
156(4)
Escape: An Opiate in the Celluloid Syringe
157(1)
Affirmation: Ideology in the Celluloid Syringe
158(2)
Outtake: A Tour of the Pantheon, Where Our Heroes Explain the Imperative of Violence
160(4)
Outtake: Thelma and Louise Go Camping
164(4)
Outtake: A Disguised Western Is Shot in L.A.
168(4)
Inclusion: Hollywood's Promiscuous Embrace
170(2)
"Quality" Film: The Limits of Contest
172(2)
The "Language" of Hollywood Film: Medium as Message
174(2)
Radical Film: No Contest
176(2)
Legislating Hegemony: Hollywood Meets Washington
178(5)
Censorship
178(3)
Repressing Radicalism
181(2)
Music Up; Fade Out
183(1)
References
183(6)
A Shadow Show in Cathode Rays: The Politics of Prime Time
189(68)
Introduction
189(2)
The Thesis: Television's Power
191(1)
A Counter-Thesis Reconsidered
191(2)
Who Chose This System?
193(6)
A Brief History of Broadcasting
194(5)
The Political Economy of Television
199(1)
Industry to Business to Trash TV
199(1)
Station Break: Culture Shock as NBC Meets GE
200(2)
Counter-Thesis II: The Wrath of Conservatives
202(2)
The Logic of Broadcasting
204(2)
The Real Code of Broadcasting
206(8)
Programming Shall Never Offend Its Audience
206(4)
Television Shall Never Be Anything Less than Entertaining, or Anything More
210(4)
Station Break: Bad Dream
214(3)
Programming Shall Be Predictable
216(1)
Sponsors
217(1)
Station Break: From Golden Age to Plastic Age
218(3)
FCC: The Case of the Muzzled Watchdog
221(5)
TV Rewired: The Social Circuitry of Cable and VCR
226(6)
Networks: The King Is Dead?
227(3)
Long Live the King? The Cable Fable
230(2)
Quality TV
232(3)
TV Product: The Politics of Formula
235(3)
Where the Action Is
235(3)
Station Break: A Show About Women, As Told By Men
238(7)
Make 'Em Laugh
240(5)
Television's Effects
245(4)
Coda
249(1)
References
249(8)
Selling Ourselves Short: The Politics of Advertising
257(44)
Introduction
257(2)
Everywhere You Look: The Ubiquity of Advertising
259(2)
Advertising, Hegemony, and Cultural Democracy
261(1)
The Re-Education of America: A Brief History of Advertising
262(3)
Lessons of the Advertising Academy
265(7)
Information and Irrationality
265(2)
Capitalism and Its Discontents: Ads as Therapy
267(4)
Advertising America
271(1)
Commercial Break: Bringing Light to the Benighted
272(7)
A Woman's Place Is in the Ad
273(4)
Advertising as an Ideology
277(2)
Sold: Advertising's Effects
279(3)
Political Advertising
282(2)
Mr. Smith Goes to Madison Avenue
283(1)
Commercial Break: The Man from Hope
284(5)
Negative Ads: "Make 'Em Feel Bad"
288(1)
Commercial Break: Racism on Furlough
289(5)
Are Voters Fools?
290(2)
Advertising as Grass-roots Lobbying
292(2)
Coda
294(1)
References
295(6)
Alternatives
301(12)
Alternative Media
301(4)
The Alternative Press
302(2)
Alternative Television and Film
304(1)
Alternative Lives
305(6)
References
311(2)
Selected Bibliography 313(8)
Index 321(12)
About the Author 333

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >