Politics, Social Networks, and the History of Mass Communications Research: Rereading Personal Influence

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More About This Textbook


Since its publication in 1955,Elihu Katz and Paul Lazarsfeld's Personal Influence has been one of the most influential and widely cited works in media and communications research. In this volume, leading scholars from three generations revisit this classic and controversial text. They reveal its repressed contexts; its unintentional consequences; and its continued relevance for understanding media, consumption, citizenship, and networks of interpersonal influence today. As a whole, the volume brings contemporary thinking and state-of-the-art research into new conversation with the problematics and personalities that dominated the field during a key period of its development. In a masterful Afterword, Katz responds to his critics, contextualizers, and those who find things praiseworthy in his classic work.
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Product Details

Table of Contents

Introduction   Peter Simonson     6
Perpetual Revelations: C. Wright Mills and Paul Lazarsfeld   John H. Summers     25
Personal Influence and the Bracketing of Women's History   Susan J. Douglas     41
The Influences Influencing Personal Influence: Scholarship and Entrepreneurship   David E. Morrison     51
The Katz/Lowenthal Encounter: An Episode in the Creation of Personal Influence   Gertrude J. Robinson     76
The Part Played by Gentiles in the Flow of Mass Communications: On the Ethnic Utopia of Personal Influence   John Durham Peters     97
Personal Influence and the End of the Masses   Paddy Scannell     115
Fifteen Pages that Shook the Field: Personal Influence, Edward Shils, and the Remembered History of Mass Communication Research   Jefferson Pooley     130
Personal Influence and the New Paradigm: Some Inadvertent Consequences   Kurt Lang   Gladys Engel Lang     157
As Time Goes By   Thelma McCormack     179
The Troubling Equivalence of Citizen and Consumer   Michael Schudson     193
The Consumer and the Citizen in Personal Influence   Lawrence B. Glickman     205
The One-Step Flow of Communication   W. Lance Bennett   JarolB. Manheim     213
The Influence of Personal Influence on the Study of Audiences   Sonia Livingstone     233
Public Connection through Media Consumption: Between Oversocialization and De-Socialization?   Nick Couldry   Tim Markham     251
Personal Influence: A Radical Theory of Action   Charles Kadushin     270
Personal Influence and the Effects of the National Youth Anti-Drug Media Campaign   Robert Hornik     282
Afterword: True Stories   Elihu Katz     301
Quick Read Synopsis: Politics, Social Networks, and the History of Mass Communications Research: Rereading Personal Influence     315
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