Pon tu corazón en ello (Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time)

Pon tu corazón en ello (Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time)

by Howard Schultz
     
 

A clear illustration of the principles that created the Starbucks phenomenon and the wisdom acquired while making the high-quality cup of coffee an American reality.

Un relato que ilustra los principios que han moldeado el fenómeno Starbucks, compartiendo la sabiduría que ha adquirido en su búsqueda para hacer del café de primera

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Overview

A clear illustration of the principles that created the Starbucks phenomenon and the wisdom acquired while making the high-quality cup of coffee an American reality.

Un relato que ilustra los principios que han moldeado el fenómeno Starbucks, compartiendo la sabiduría que ha adquirido en su búsqueda para hacer del café de primera calidad parte de la realidad americana.

Author Biography: Howard Schultz joined Starbucks in 1982 and has been chairman and CEO since 1987. He lives in Seattle, Washington. Dori Jones Yang is a reporter, writer, and bureau chief for Business Week. She lives in Bellevue, Washington.

Product Details

ISBN-13:
9788495542090
Publisher:
VS Ediciones
Publication date:
07/28/2001
Edition description:
Spanish-language Edition
Pages:
320
Product dimensions:
5.50(w) x 8.30(h) x 1.00(d)

Meet the Author

Howard Schultz is the chairman, president, and CEO of Starbucks and the author of the New York Times bestseller Pour Your Heart Into It.

 

Joanne Gordon is a former Forbes writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications and five previous books.

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