Poor Reception: Misunderstanding and Forgetting Broadcast News / Edition 1

Poor Reception: Misunderstanding and Forgetting Broadcast News / Edition 1

by Barrie Gunter
     
 

ISBN-10: 0805810102

ISBN-13: 9780805810103

Pub. Date: 12/28/1990

Publisher: Taylor & Francis

First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.  See more details below

Overview

First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.

Product Details

ISBN-13:
9780805810103
Publisher:
Taylor & Francis
Publication date:
12/28/1990
Series:
Routledge Communication Series
Pages:
382
Product dimensions:
5.90(w) x 8.90(h) x 0.90(d)

Table of Contents

Contents: The Growth of Television News. The Reception of Television News. Locating the Sources of Bad Reception: A Cognitive Research Perspective. News Awareness and Retention Across the Audience. Attenion to the News. Story Attributes and Memory for News. Telling the Story Effectively. Packaging the Programme. Picturing the News. Headlines, Pace, and Recaps. Scheduling the News. Improving Understanding.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >