Poor Reception: Misunderstanding and Forgetting Broadcast News / Edition 1by Barrie Gunter
Pub. Date: 12/28/1990
Publisher: Taylor & Francis
First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company. See more details below
First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
Table of Contents
Contents: The Growth of Television News. The Reception of Television News. Locating the Sources of Bad Reception: A Cognitive Research Perspective. News Awareness and Retention Across the Audience. Attenion to the News. Story Attributes and Memory for News. Telling the Story Effectively. Packaging the Programme. Picturing the News. Headlines, Pace, and Recaps. Scheduling the News. Improving Understanding.
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