Poor Richard's Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas Online / Edition 2

Poor Richard's Internet Marketing and Promotions: How to Promote Yourself, Your Business, Your Ideas Online / Edition 2

by Tara Calishain, Peter Kent
     
 

ISBN-10: 1930082002

ISBN-13: 9781930082007

Pub. Date: 01/28/2001

Publisher: Top Floor Publishing

Here is commonsense advice on how to market and promote on the Internet. This book contains methods for getting the word out in cyberspace using electronic press releases, discussion groups, electronic newsletters, product giveaways, opt-in E-mail, and more. It explains sales techniques such as the puppy-dog close, 100 percent guarantees, and selling benefits rather…  See more details below

Overview

Here is commonsense advice on how to market and promote on the Internet. This book contains methods for getting the word out in cyberspace using electronic press releases, discussion groups, electronic newsletters, product giveaways, opt-in E-mail, and more. It explains sales techniques such as the puppy-dog close, 100 percent guarantees, and selling benefits rather than products. Unlike other books on this topic, this is a down-to-earth explanation of how to market on the Internet from an author with extensive Internet marketing experience.

Product Details

ISBN-13:
9781930082007
Publisher:
Top Floor Publishing
Publication date:
01/28/2001
Series:
Poor Richard's Series
Edition description:
2ND, REVISED
Pages:
384
Product dimensions:
7.02(w) x 9.99(h) x 0.84(d)

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