Poor Richard's Web Site: Geek-Free, Commonsense Advice on Building a Low-Cost Web Site

( 1 )

Overview

Few businesses know how to set up their own Web sites economically. Not every business even needs a site-Poor Richard's Web Site starts with an important evaluation of whether one is necessary or advantageous to the reader's situation. Three main sections on Preparation, Creation, and Promotion cover virtually every facet of a Web presence. The intricacies of Web pages, Web servers, Web design, and Web promotion are explained in language that even non-IT professionals will find easy to understand. Readers will ...
See more details below
This is Not Available through BN.com
Sending request ...

Overview

Few businesses know how to set up their own Web sites economically. Not every business even needs a site-Poor Richard's Web Site starts with an important evaluation of whether one is necessary or advantageous to the reader's situation. Three main sections on Preparation, Creation, and Promotion cover virtually every facet of a Web presence. The intricacies of Web pages, Web servers, Web design, and Web promotion are explained in language that even non-IT professionals will find easy to understand. Readers will know what to do to build a site, and how to make what they did pay off.
Read More Show Less

Editorial Reviews

From Barnes & Noble
Bestselling computer author Peter Kent knows how to demystify technical jargon, which makes his writing both valuable and fun. Here he shares real-life examples of Web success and offers practical, straightforward advice on every aspect of how to make a web site work for your business.
Library Journal
Kent's approach to web-site design begins with a serious discussion about whether the reader even needs to set up a site. Covering all the basics in jargon-free English, he considers what you need to start, where to put your web site, finding a host, how to pick and register a domain name, creating a site, choosing an editor, adding interaction and taking orders online, distribution lists, and registering your web site. Very well written.
Read More Show Less

Product Details

  • ISBN-13: 9780585378701
  • Publisher: NetLibrary, Incorporated
  • Publication date: 1/28/1999
  • Edition number: 2

Table of Contents

Introduction 1
Part I: Preparation
Chapter 1: Do You Really Need a Web Site? 5
Chapter 2: What You Need Before You Start 25
Chapter 3: Where to Put Your Web Site 43
Chapter 4: Finding a Web Host 59
Chapter 5: All About Domain Names 83
Chapter 6: Registering and Modifying Your Domain 101
Part II: Creation
Chapter 7: Designing Your Web Site 125
Chapter 8: An Introduction to HTML 135
Chapter 9: Choosing an Authoring Tool 145
Chapter 10: Creating an Effective Web Site 157
Chapter 11: More Tips For Effective Web Sites 173
Chapter 12: Web Sites are a Two-Way Street--Adding
Interaction 193
Chapter 13: Interaction Examples 207
Chapter 14: Taking Orders On-Line 227
Chapter 15:Autoresponding and Mail Forwarding 249
Chapter 16: Distributing Information Via E-Mail 267
Part III: Promotion
Chapter 17: Mapping the Internet--Your Essential Research 285
Chapter 18: Registering Your Web Site 305
Chapter 19: Bringing People to Your Site 323
Chapter 20: Electronic Press Releases 339
Chapter 21: Don't Forget Real-World PR 353
Chapter 22: Advertising--Buying and Selling 361
Chapter 23: Tracking Site Use--Hits and Access Logs 381
Part IV. Appendixes
Appendix A: Choosing a Web Host--The Checklist 393
Appendix B: Promoting Your Web Site--The Checklist 403
Index 407
FREE--Poor Richard's Web Site News! 423
Poor Richard's Web Site-Order Form 425
Read More Show Less

Customer Reviews

Average Rating 4
( 1 )
Rating Distribution

5 Star

(0)

4 Star

(1)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)