Poor Richard's Web Site: Geek-Free, Commonsense Advice on Building a Low-Cost Web Site / Edition 2 by Peter Kent | 9780966103205 | Paperback | Barnes & Noble
Poor Richard's Web Site: Geek-Free, Commonsense Advice on Building a Low-Cost Web Site / Edition 2

Poor Richard's Web Site: Geek-Free, Commonsense Advice on Building a Low-Cost Web Site / Edition 2

by Peter Kent
     
 

ISBN-10: 0966103203

ISBN-13: 9780966103205

Pub. Date: 01/01/2000

Publisher: Top Floor Publishing

Few businesses know how to set up their own Web sites economically. Not every business even needs a site-Poor Richard's Web Site starts with an important evaluation of whether one is necessary or advantageous to the reader's situation. Three main sections on Preparation, Creation, and Promotion cover virtually every facet of a Web presence. The intricacies of

Overview

Few businesses know how to set up their own Web sites economically. Not every business even needs a site-Poor Richard's Web Site starts with an important evaluation of whether one is necessary or advantageous to the reader's situation. Three main sections on Preparation, Creation, and Promotion cover virtually every facet of a Web presence. The intricacies of Web pages, Web servers, Web design, and Web promotion are explained in language that even non-IT professionals will find easy to understand. Readers will know what to do to build a site, and how to make what they did pay off.

Product Details

ISBN-13:
9780966103205
Publisher:
Top Floor Publishing
Publication date:
01/01/2000
Series:
Poor Richard's Series
Edition description:
2ND, REVISED
Pages:
448
Product dimensions:
7.05(w) x 10.01(h) x 0.97(d)

Table of Contents

Introduction1
Part I: Preparation
Chapter 1: Do You Really Need a Web Site?5
Chapter 2: What You Need Before You Start25
Chapter 3: Where to Put Your Web Site43
Chapter 4: Finding a Web Host59
Chapter 5: All About Domain Names83
Chapter 6: Registering and Modifying Your Domain101
Part II: Creation
Chapter 7: Designing Your Web Site125
Chapter 8: An Introduction to HTML135
Chapter 9: Choosing an Authoring Tool145
Chapter 10: Creating an Effective Web Site157
Chapter 11: More Tips For Effective Web Sites173
Chapter 12: Web Sites are a Two-Way Street--Adding
Interaction193
Chapter 13: Interaction Examples207
Chapter 14: Taking Orders On-Line227
Chapter 15:Autoresponding and Mail Forwarding249
Chapter 16: Distributing Information Via E-Mail267
Part III: Promotion
Chapter 17: Mapping the Internet--Your Essential Research285
Chapter 18: Registering Your Web Site305
Chapter 19: Bringing People to Your Site323
Chapter 20: Electronic Press Releases339
Chapter 21: Don't Forget Real-World PR353
Chapter 22: Advertising--Buying and Selling361
Chapter 23: Tracking Site Use--Hits and Access Logs381
Part IV. Appendixes
Appendix A: Choosing a Web Host--The Checklist393
Appendix B: Promoting Your Web Site--The Checklist403
Index407
FREE--Poor Richard's Web Site News!423
Poor Richard's Web Site-Order Form425

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