Pop Perspectives: Readings to Critique Contemporary Culture / Edition 1

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Pop Perspectives provides students with a solid intellectual foundation in critical thinking, reading, writing, and classical argument through up-to-date, popular culture models, exercises, and assignments that are immediately relatable to the student's world.

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Product Details

  • ISBN-13: 9780072933659
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 4/26/2007
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 720
  • Product dimensions: 7.30 (w) x 9.00 (h) x 1.00 (d)

Meet the Author

Laura Gray-Rosendale is Associate Professor of English and Director of the S.T.A.R. (Successful Transition and Academic Retention) Summer Writing Bridge program at Northern Arizona University. She specializes in Rhetoric and Composition, teaching graduate and undergraduate classes in cultural studies and visual rhetoric, the history of rhetoric, gender studies, and literacy theory. Along with over thirty articles and book chapters, Gray-Rosendale has published Rethinking Basic Writing: Exploring Identity, Politics, and Community in Interaction (Lawrence Erlbaum Associates, 2000), Alternative Rhetorics: Challenges to the Rhetorical Tradition with Sibylle Gruber (SUNY Press, 2001), Fractured Feminisms: Rhetoric, Context, and Contestation with Gil Harootunian (SUNY Press, 2003), and Radical Relevance: Toward a Scholarship of the “Whole Left” with Steven Rosendale (SUNY Press, 2004). Gray-Rosendale’s current research is related to two projects—one centering upon autobiography and identity and one concerning the marginalized voices of Basic Writers living in the southwest.

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Table of Contents

About the Author
PREFACE Reading and Writing about Popular Culture

A Classical Contemporary Textbook

Taking Action

Pop Perspectives and Your Class



CHAPTER 1 Introduction: Culture and Criticism

Considering Culture

Understanding the Pop Perspectives Steps

A Critical Perspective: Strategies for Thinking, Reading, and Responding

Culture and Criticism: Exercising Your Skills

Chapter Summary

CHAPTER 2 Rhetoric and Reading to Write


The Appeals

Checklist For Rhetoric in Written Texts

Reading to Write: Prewriting

Rhetoric in Action: Analyzing a Written Text

Rhetoric in Written Texts: Exercising Your Skills

Checklist For Rhetoric in Visual and Multimedia Texts

Rhetoric in Action: Analyzing a Visual Text

Rhetoric in Visual Texts: Exercising Your Skills

Chapter Summary

CHAPTER 3 Argument, Research, and Writing

Logical Reasoning

The Main Parts of an Argument

Dismantling an Argument

Logical Reasoning and Fallacies: Exercising Your Skills

Research and Writing on Popular Culture: Prewriting, Drafting, and Reflecting

Argument in Action: Revising

Argument, Research, and Writing: Exercising Your Skills

Chapter Summary


(Note: Although included only for the first selection, each reading contains "Exercising Your Skills" and "Taking Action" questions.)

CHAPTER 4 Understanding Lives and Jobs


Considering Identities and Work

Overview of Selections: Identities

Overview of Selections: Work


Debra Calling Thunder, "Voices of the Invisible"

Exercising Your Skills

Before Reading

After Reading

Critical Perspective

Rhetoric and Argument


Taking Action

Torri Minton, "Search for What it Means to Be White: More and More Look to Ethnic Identity"

Nell Bernstein, "Goin' Gangsta, Choosin' Cholita"

Tomas Sandoval, "On the Merits of Racial Identity"

Kiflin Turner, "Identity Beyond Stereotypes: African-American Students Search to Find a Niche Beyond the Confines of Racial Myths"

Melissa Algranati, "Being an Other"

Olivia Chung, "Finding My Eye-dentity"


Sarah Anderson, "Wal-Mart’s War on Main Street"

Rebecca Piirto Heath, "The New Working Class"

Eddie R. Cole Jr., "Guess Who Else Is Reading Those 'Facebook' Entries?"

Scott Adams, "The Dilbert Principle"

CHAPTER 5 Imagining Spaces, Rituals, and Styles


Considering Spaces, Rituals, and Styles

Overview of Selections: Spaces and Rituals

Overview of Selections: Styles

Spaces and Rituals

James Morrow, "X-It Plans"

George Carlin, "A Place for Your Stuff"

Dan Leopard, "Micro-Ethnographies of the Screen: The Supermarket"

Ad Analysis

Amy L. Best, "Coming of Age at the Prom: Adolescence and Popular Culture"

Camilo José Vergara, "The Ghetto Cityscape"

Susan Willis, "Disney World: Public Use/Private State"


John Molloy, "Dress for Success"

Ad Analysis

Margaret Talbot, "Les Très Riches Heures de Martha Stewart"

Warren St. John, "Metrosexuals Come Out"

Richard Majors and Janet Mancini Billson, "Cool Pose"

Alison Lurie, "The Language of Clothes"

CHAPTER 6 Playing Sports


Considering Sports

Overview of Selections: Rethinking Sports

Overview of Selections: Sporting Innovations and Celebrities

Rethinking Sports

Chris Rubio, "Throws Like the Girl She Is"

Julio Rodriguez, "Healing Power: Sports Illustrated, Masculinity, and the 1998 Home Run Race"

Abigail M. Feder-Kane, "'A Radiant Smile from the Lovely Lady': Overdetermined Femininity in 'Ladies' Figure Skating"

Sporting Innovations and Celebrities

Evan Ratliff, "Sports Rule!"

Monica Moorehead, "Racism, Class and the NBA"

Philip J. Deloria, "I Am Not a Mascot"

Jay Nordlinger, "Tiger Time: The Wonder of an American Hero"

David Theo Goldberg, "Call and Response: Sports, Talk Radio, and the Death of Democracy"

Amy Bass, "We Don't Suck at Soccer: The Cultural Imperialism of Sports"


CHAPTER 7 Analyzing Print Ads and Commercials


Considering Advertising Culture, Images of Diversity, and Representations of Gender

Overview of Selections: Advertising Culture

Overview of Selections: Images of Diversity

Overview of Selections: Representations of Gender

Advertising Culture

Kalle Lasn, "The Cult You're In"

Wayne Dunn, "Advertising Is Good Medicine"

Arthur Asa Berger, "Sex as Symbol in Fashion Advertising," "Checklist for Analyzing Print Advertisements," and "A Primer on Analyzing Television Commercials"

Ad Analysis

David Ogilvy, "What's Wrong with Advertising?"

Naomi Klein, "No Logo"

Images of Diversity

Matthew Reynolds, "Pepsi's Nasty Habits?: Commercializing Rock, Race, and Addiction"

Ad Analysis

Clint C. Wilson and Félix Gutiérrez, "Advertising and People of Color"

Gary R. Hicks, "Media at the Margins: Homoerotic Appeals to the Gay and Lesbian Community"

Representations of Gender

Ad Analysis

Carol Moog, "Media Mirrors"

Jackson Katz, "Advertising and the Construction of Violent White Masculinity"

Wanda Coleman, "Say It Ain't Cool, Joe"

CHAPTER 8 Watching Television


Considering Reality Television, Popular Television Images, and News and Infomercials

Overview of Selections: Reality Television

Overview of Selections: Popular Television Images

Overview of Selections: News and Infomercials

Reality Television

Erin Aubry Kaplan, "The Oprah Effect"

Amanda A. Putnam, "Vote the Bitch Off!"

Bob Batchelor, "Is This Reality?: The Bachelor Feeds Our Desire for Fame"

Anita Creamer, "Reality TV Meets Plastic Surgery: An Ugly Shame"

Popular Television Images

Ariel Gore, "TV Can Be a Good Parent"

National Association for the Advancement of Colored People, "NAACP Takes a Closer Look at Television Diversity—Diversity: No Laughing Matter"

Paul A. Cantor, "The Simpsons: Atomistic Politics and the Nuclear Family"

Eric Deggans, "Grading Hispanic Gains on TV? Start with ABC"

News and Infomercials

Neil Postman and Steve Powers, "The Bias of Language, The Bias of Pictures"

The Economist, "Home Alone?"

Mark Kingwell, "Not Available in Stores"

CHAPTER 9 Seeing Movies and Listening to Music


Considering Films and Music

Overview of Selections: Films

Overview of Selections: Music


Susan Pell, "Anxiously Entering into the 21st Century: Watching for Changes in Masculinity in Film"

Brian L. Ott and Eric Aoki, "The Colonization and Commodification of Racial Identities: Stereotyping and Exoticizing Cultural Difference in Rush Hour"

Meredith A. Love, "Gazing Through Malkovich: Identity and Lesbian Desire in Being John Malkovich"

Todd Boyd, "So You Wanna Be a Gangsta?"

David Denby, "High-School Confidential: Notes on Teen Movies"

Jill Fields, "Romancing the Race Card with Nurse Betty"


Josh Delmar Zimmerman, "Punk's Not Dead"

Jamilah Evelyn, "The Miseducation of Hip-Hop—Discrimination in Education"

Alisa Valdes-Rodriguez, "Crossing Pop Lines: Attention to Latinos Is Overdue, But Sometimes Off-Target"

Gavin James Campbell, "Britney on the Belle Curve"

Lindsey Eck, "Defining Country Music"

Nathan D. Abrams, "'Homegrown Heroes': Rap Music, Resistance, and Technology"

David Laskin, "Why I Hate MTV—And Why My Kids Love It"

CHAPTER 10 Surfing in Cyberculture and Gaming


Considering Cyberculture and Gaming

Overview of Selections: Rethinking Cyberculture and Gaming

Overview of Selections: Innovations in Technology

Rethinking Cyberculture and Gaming

L. Jean Camp, "We Are Geeks, and We Are Not Guys: The Systers Mailing List"; and Anita Borg, "On the Mailing List Systers, from Computing Research News, September 1994"

Amy Harmon, "Virtual Sex, Lies and Cyberspace"

Fredrick L. McKissack Jr., "Cyberghetto: Blacks Are Falling Through the Net"

G. Beato, "Girl Games"

Brian Cowlishaw, "Playing War: The Emerging Trend of Real Virtual Combat in Current Video Games"

Glen Martin, "Internet Indian Wars: Native Americans Are Fighting to Connect the 550 Nations—in Cyberspace"

Innovations in Technology

Mark Slouka, "The Illusion of Life Is Dearly Bought"

Erin Jansen, "Texting and Creative Screenagers :-)"

Ralph Lombreglia, "In Games Begin Responsibilities"

John Marr, "Confessions of an eBay Addict"


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