Pop!: Stand Out in Any Crowd

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Overview

Who doesn't want to interact with poise and pizzazz, whether at a luncheon, in an interview, on a sales call or even on an elevator? We all want to charm, gain people's interest, and of course, sell, but more often than not, we find ourselves missing a certain something...that "thing" that separates us from the pack. While being memorable is important in one's personal life, it takes on an added urgency when trying to sell yourself, your business, or your product. In such a saturated market, with consumers being ...
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Overview

Who doesn't want to interact with poise and pizzazz, whether at a luncheon, in an interview, on a sales call or even on an elevator? We all want to charm, gain people's interest, and of course, sell, but more often than not, we find ourselves missing a certain something...that "thing" that separates us from the pack. While being memorable is important in one's personal life, it takes on an added urgency when trying to sell yourself, your business, or your product. In such a saturated market, with consumers being constantly bombarded with advertising messages and marketing images, how can you make sure to POP! out of the crowd? In her new book, Sam Horn reveals ways to ensure that you, your business and your product never blend into the background again. POP! (or Purposeful, Original, and Pithy) has the power to propel even lifetime wallflowers into dynamic self-promoters. With Sam's help, anybody can develop a "Jerry Maguire" intro that has people at hello.Some of her tips include:
-The Eureka Moment: why people love to discover the Next New Thing
-The W9 Form: nine key questions to clarify your purpose
-Half and Half: coining original phrases to establish yourself as the expert on a subject
-Create an Airtight Sound bite: using verbal tricks to make your point unforgettable
-Pull People In: how to use rhetoric to capture an audience

Whether you're looking to sell yourself, your product, or just impress at a dinner party, POP! has the tools, tips and tricks to help you succeed.
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What People Are Saying

Dave Barry
"As a person who once used a sparking Barbie doll to set fire to a pair of underpants on national television, I can vouch for the importance of standing out from a crowd. As a friend of Sam Horn's, I can also vouch for the excellent advice she offers in this book."
Jeffrey Gitomer
"If you are looking for success that will take you to the moon, POP! is the rocket ship that will get you there."
author of The Little Red Book of Selling
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Product Details

  • ISBN-13: 9780399532764
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 9/5/2006
  • Series: Easyway Guides Series
  • Pages: 256
  • Product dimensions: 5.76 (w) x 8.52 (h) x 0.95 (d)

Customer Reviews

Average Rating 5
( 7 )
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Sort by: Showing all of 6 Customer Reviews
  • Anonymous

    Posted September 23, 2006

    Networkers - you must read this book!!

    If you are consistently meeting new people either at a Chamber of Commerce, Association Event or Business Breakfast, you MUST read this book. I have always found myself admiring the witty and memberable elevator pitches that I hear and thinking to myself 'How did they come up with that?' After reading Ms. Horn's book, ideas began flowing like never before. What I like best is her structured approach to being creative. Follow the rules and 'poof' - you've just created a memerable tagline that would make even the highest-priced New York ad agencies want to hire you. A great investment!!

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted September 8, 2006

    One of the best resources for creatively turning a phrase

    I am a big fan of Sam Horn's practical, no nonsense books for business leaders and entrepreneurs. So it was no surprise that POP stands out as her best work yet. Every page contains concrete strategies for every business person who needs to capture the essence of a product or service to stand out in the minds of their clientele. POP! Keep this book at your fingertips for whenever you need a well turned phrase. The book is an absolute gem.

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  • Anonymous

    Posted September 7, 2006

    Amazing Content and Valuable

    Sam Horn KNOWS her stuff. She can put together information in such a fresh, captivating way that just drills a spot in your head and heart. Her power with language is unsurpassed. If you want your creative juices to flow...buy this book. NOW.

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  • Anonymous

    Posted August 11, 2006

    Scientists, doctors, engineers ...

    ¿ and other technically-trained individuals who want to turn heads away from the more verbally-adept and towards them (and their ideas) will enjoy this concrete and conversational approach to becoming more frequently-quoted. Why not reach beyond your peers, natural allies and like-minded people to POP and turn the next chapter of your life story into the kind of adventure you want it to be? Fill the scenes of your life with the people you want in them, with the purposeful speaking that can pull them in and put you in the more fully-realized character role you were truly meant to play. Of course those of you who speak English like it tastes good (you ¿people people¿, sales gurus, cause advocates, lover of words and ideas, etc ) will just dive into this book too. With POP, Sam becomes the trusted sidekick who supports you on that path to, well, POP. She has for me. - Kare, Say it Better Center, LLC

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  • Anonymous

    Posted August 4, 2006

    You'll be glad you read this book!

    I'm one of the fortunate people who has worked with Sam Horn and her POP! process. My business is better because of it. Reading an advanced copy of POP! convinces me that her encouraging spirit and creative intelligence is captured in between the covers of this important book. If you or your business needs to stand out, you need to buy and read POP! (Business book bonus, Sam is a wonderful writer and POP! is a pleasure to read.)

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  • Anonymous

    Posted August 9, 2006

    You won't be sorry you read this book!

    Sam Horn always delivers cutting-edge ideas that you can apply immediately. Her legandary ability to create pithy, catchy phrases to promote your ideas, projects, and ideas is captured in her POP! Process. Anyone wanting to get their ideas and products bought should buy this book NOW! Rebecca Morgan Bestselling author of 'Calming Upset Customers'

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