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POP: How Graphic Design Shapes Popular Culture
     

POP: How Graphic Design Shapes Popular Culture

by Steven Heller
 

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How do popular culture and graphic design influence one another? What are the goals of design? Are they to sell? To package? To entertain? The answers to these questions are complicated and are intimately tied to the effect design has on the overall culture. POP is the first book to analyze the role of graphic design in the broader culture, as well as the impact of

Overview

How do popular culture and graphic design influence one another? What are the goals of design? Are they to sell? To package? To entertain? The answers to these questions are complicated and are intimately tied to the effect design has on the overall culture. POP is the first book to analyze the role of graphic design in the broader culture, as well as the impact of design on other art and entertainment forms, from album covers to baseball stadiums. Author Steven Heller addresses such subjects as:

pop icons

viral and guerilla advertising

political satire

the history of Interview. Monocle, Mad, and other magazines

illusionism and three-dimensional design

art for art's sake

design vs. decoration

the return of hand lettering

art for the masses

POP spans over 150 years during which popular culture has influenced mass perception and behavior. Illustrated by more than fifty images, POP is sure to inspire both aspiring and experienced designers.

Editorial Reviews

Library Journal
Heller (cochair, MFA Design Dept., Sch. of Visual Arts) has coauthored numerous books on graphic design (e.g., Design School Confidential). His combination of humor and thoughtful analysis makes his writings interesting for design professionals as well as nonspecialists. This collection of brief essays is different from other texts on visual communication because it focuses on the demonstrated social effects of design trends. For example, Heller discusses how the advertisement of over-the-counter medicines has successfully generated a sense of paranoia about such conditions as body odor and dermatological problems. He also revisits specific cases in which design practice has influenced the understanding of content—such as the memorable Enron logo becoming a symbol of corporate corruption and failure—and explains how Jewish typeface designers have been instrumental in cultural preservation. VERDICT It could be argued that this book covers too many varied topics in one volume; however, Heller's essays are worth reading even if he wanders a bit. This is recommended for design students and for general readers with an interest in graphic arts.—Eric Linderman, Euclid P.L., OH

Product Details

ISBN-13:
9781581157154
Publisher:
Skyhorse Publishing
Publication date:
07/13/2010
Pages:
288
Sales rank:
783,746
Product dimensions:
6.48(w) x 9.04(h) x 0.71(d)

Meet the Author


Steven Heller is co-chair of the MFA Design: Designer as Author+Entrepreneur program at New York's School of Visual Arts. He is the author, editor and co-editor of more than one hundred books on design and popular culture.

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