Popular Culture in a Globalised India / Edition 1

Popular Culture in a Globalised India / Edition 1

by K. Moti Gokulsing
     
 

As India celebrated the sixtieth anniversary of its independence, much praise was lavished on its emergence as a major player on the global stage. Its economic transformation and geopolitical significance as a nuclear power are matched by its globally resonant cultural resources.

This book explores India’s rich popular culture. Chapters provide

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Overview

As India celebrated the sixtieth anniversary of its independence, much praise was lavished on its emergence as a major player on the global stage. Its economic transformation and geopolitical significance as a nuclear power are matched by its globally resonant cultural resources.

This book explores India’s rich popular culture. Chapters provide illuminating insights into various aspects of the social, cultural, economic and political realities of contemporary globalised India. Structured thematically and drawing on a broad range of academic disciplines, the book deals with critical issues including:

- Film, television and TV soaps

- Folk theatre, Mahabharata-Ramayana ,myths, performance, ideology and religious nationalism

- Music, dance and fashion

- Comics, cartoons, photographs, posters and advertising

- Cyberculture and the software industry

- Indian feminisms

- Sports and tourism

- Food culture

Offering comprehensive coverage of the emerging discipline of popular culture in India, this book is essential reading for courses on Indian popular culture and a useful resource for more general courses in the field of cultural studies, media studies, history, literary studies and communication studies.

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Product Details

ISBN-13:
9780415476669
Publisher:
Taylor & Francis
Publication date:
02/04/2009
Pages:
308
Product dimensions:
6.14(w) x 9.21(h) x 0.75(d)

Table of Contents

Introduction by K. Moti Gokulsing and Wimal Dissanayake

Part One

  1. Local Resistance to Global Bangalore-Reading Minority Indian Cinema by M. K. Raghavendra
  2. Breaking News , Indian style: Politics, Democracy and Indian News Television by Nalin Metha
  3. Emancipation or anchored individualism? Women and TV soaps in India by ShehinaFazal
  4. Indian Feminisms: Issues of sexuality and representation by Geetanjali Gangoli
  5. Part Two

  6. The Tragada Bhavaiya Contribution to the making of Hindu Identity in Saurastra by Jayasinhji Jhala
  7. The Mahabharata’s Imprint on Contemporary Literature and Film by Pamela Lothspeich
  8. India: Religious Nationalism and changing profile of Popular Culture by Ram Puniyani
  9. Part Three

  10. Private Music: Individualism, Authenticity, and Genre Boundaries in Bombay Music Industry by Peter Kevetko
  11. Indian Popular Culture and its ‘others’: Bollywood dance and anti-nautch in twenty first century global India by Anna Morcom
  12. From Zenana to Cinema : The impact of Royal Aesthetics on Bollywood Film by Angma D. Jhala
  13. Part Four

  14. Gods, Kings, and Local Telugu Guys: Competing Visions of the Heroic in Indian Comic Books by Karline McLain
  15. The Gated Romance of ‘India Shining’: Visualising Urban Lifestyle in Advertisement of Residential Housing Development by Christiane Brosius
  16. Advertising in a globalised India by Lynne Ciochetto
  17. Part Five

  18. India goes to the Blogs: Cyberspace, Identity, Community by Pramod K. Nayar
  19. The Indian software industry-cultural factors underpinning its evolution by Florian Taeube
  20. Part Six

  21. Opiate of the Masses or None in a Billion Trying to unravel the Indian Sporting Mystery by Boria Majumdar
  22. Going Places: Popular Tourism Writing in India by Anna Kurian
  23. Part Seven

  24. The Discreet Charm of Indian Street-food by Bhaskar Mukhopadhyay

Conclusion

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