What is pop culture? Why do we so often hate to love it and love to hate it? What makes us embrace parts of it and not others? While critics in every era have decried the media and popular culture as posing serious dangers to all facets of society, very few have tried to understand the meanings and social structures that they have created in our everyday lives. Marcel Danesi explores our human desire for meaning and the need to symbolize it in music, language, art, and other creative forms. Showing how culture "by the people, for the people" validates our common experiences, he offers a variety of perspectives to help us understand the products of popular culture, including music, movies, books, magazines, television shows, websites, advertisements, fads, celebrities, and more. As long as popular media and other cultural arenas continue to play a central role in contemporary society, so too will the conditions that sustain pop culture—even as the designation of what is popular will continually change. Intriguing and entertaining, Popular Culture taps into the fun of pop culture without making us feel guilty for enjoying it.
Marcel Danesi brings his background in semiotics and the study of youth culture to this perceptive analysis of popular culture. Highly detailed and engagingly written, his book is comprehensive, theoretically sophisticated, accessible to all students, and full of remarkable insights into various aspects of popular culture. An important contribution to the subject and a must-read for everyone interested in popular culture, media, and communication.
Marcel Danesi is a giant in the field. Since Roland Barthes, nobody has promoted the semiotics of popular culture so vigorously. In this new book, he provides an overview on 'pop' that encompasses the major media while analyzing the reasons for popular culture's power and pervasiveness. Popular Culture: Introductory Perspectives will offer an invaluable entrée into the awareness of pop's vicissitudes for the student and the general reader alike.
Marcel Danesi's remarkable synthetic ability and his keen analytic insight are everywhere apparent in his outstanding new book Popular Culture: Introductory Perspectives. This informative, entertaining, perceptive, and articulate treatise on popular culture provides a penetrating investigation of the print and non-print manifestations of our ubiquitous "pop culture." By exploring its origins and examining its ever-evolving manifestations, Professor Danesi presents the reader with an absorbing compendium of popular culture including definitions, theory, and practice. This book explains popular culture's diverse forms and formulas in clear and precise language. Written by an internationally acclaimed expert in the field, this text will provide the reader with a lucid interpretive overview of the entire domain.
In this new edition, Marcel Danesi explores Pop Culture through its stages in history in his characteristic, compelling style that connects with readers of all backgrounds. He illustrates important concepts with brilliant examples,introduces important theoretical concepts with engaging descriptions of particular events in the history of pop culture without unnecessary jargon or ideological bias. As readers will enjoy Danesi’s expansive knowledge in music, the media, and other aspects of pop culture they will also receive an expert initiation into semiotics and critical thinking about the culture they live in.
Marcel Danesi is professor of anthropology, semiotics, and communication theory at the University of Toronto. His books include My Son Is an Alien: A Cultural Portrait of Today's Youth and Cool: The Signs and Meanings of Adolescence, and he is the editor-in-chief of Semiotica.
Chapter 1 Preface Chapter 2 1 What Is Pop Culture? Chapter 3 2 Explaining Pop Culture Chapter 4 3 Print Chapter 5 4 Radio Chapter 6 5 Pop Music Chapter 7 6 Cinema and Video Chapter 8 7 Television Chapter 9 8 Advertising, Branding, Fads, and Pop Culture Chapter 10 9 Pop Language Chapter 11 10 Forever Pop Chapter 12 Glossary Chapter 13 References Chapter 14 Further Reading Chapter 15 Online Resources