The Portable MBA in Economics

Overview

This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, ...

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Overview

This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.

An overview of economic concepts along with a generous portion of real world examples that demonstrate exactly how to apply economics to everyday business decisions and forecasting. From understanding the Federal Reserve to analyzing demand for a product, these lessons in economics will prove an invaluable resource for a broad audience.

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What People Are Saying

Ralph Samuelson
This work by Philip Young and John McAuley offers a very clear understanding of current economic issues, both national and international.
Philip Berry
The economic theory that I learned in my MBA program came alive with the many business applications presented in this book.
L. Rabuffo
As an executive responsible for guiding the operations of our company's overseas businesses, I was very impressed with this book's relevancy to the global business environment.
Thomas Resele-Tiden
In marketing our firm's U.S. government securities to cventral bankers worldwide, The Portable MBA in Economics will be a handy reference for me and anyone in similar positions who follows the U.S. and world economies closely.
William C. Freund
The Portable MBA in Economics provides a clear and interesting explanation of the basic mechanics of the American economy and would be particularly useful for anyone who participates in financial markets.
Robert Dederick
Young and McAuley have provided a large dose of information in a remarkably pain-free form. As presented by them, economics actually can be enjoyable.
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Product Details

  • ISBN-13: 9780471595267
  • Publisher: Wiley
  • Publication date: 4/13/1994
  • Series: Portable MBA Series , #19
  • Edition number: 1
  • Pages: 304
  • Sales rank: 1,263,157
  • Product dimensions: 9.69 (w) x 7.44 (h) x 0.63 (d)

Table of Contents

Business and Economics.

MACROECONOMICS.

Measuring Economic Activity.

The Business Cycle.

Producing Goods and Services.

Inflation and Unemployment.

Economic Lubricants.

A Borderless World.

MICROECONOMICS.

Understanding the Market Process.

Consumer Respnse.

Producer Response.

Putting It All Together.

Appendix.

Glossary.

Notes.

Index.

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