The Portable MBA in Entrepreneurship Case Studies / Edition 2

The Portable MBA in Entrepreneurship Case Studies / Edition 2

by William D. Bygrave
     
 

ISBN-10: 047118229X

ISBN-13: 9780471182290

Pub. Date: 06/23/1997

Publisher: Wiley

The crucial link between theory and practice

In The Portable MBA in Entrepreneurship Case Studies you'll meet people who have used the business theories and practices presented in The Portable MBA in Entrepreneurship to start and run their own entrepreneurial ventures. You'll get a real sense of what it takes to conceive, develop, finance, and operate a business,

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Overview

The crucial link between theory and practice

In The Portable MBA in Entrepreneurship Case Studies you'll meet people who have used the business theories and practices presented in The Portable MBA in Entrepreneurship to start and run their own entrepreneurial ventures. You'll get a real sense of what it takes to conceive, develop, finance, and operate a business, and how particular elements, such as business plans and financial forecasts, function in the real world. These case studies cover a broad variety of service and product industries: retail, wholesale, mail order, and Internet. You'll discover the trials and rewards of starting a travel agency, launching a new glass-cleaning product, setting up a fashion Web site, and selling women's hosiery through direct mail. Other studies cover ventures in the computer industry, the restaurant business, automobile service franchising, and business consulting.

Each case study is illustrated with exhibits —financial statements, business plans, sample contracts, and more —and many are supplemented with end-of-chapter questions that help you analyze the viability of each entrepreneurial venture and test your ability to respond to the challenges you'll face in pursuit of your own entrepreneurial dreams.

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Product Details

ISBN-13:
9780471182290
Publisher:
Wiley
Publication date:
06/23/1997
Series:
Portable MBA Series, #26
Pages:
336
Product dimensions:
7.00(w) x 10.00(h) x 0.70(d)

Table of Contents

John Roughneen.

Scott Tompkins.

Jack Sprat's Restaurant.

Internet Fashion Mall, LLC.

Neverfail Computing.

Jon Hirschtick's New Venture.

Beautiful Legs by Post.

Shaker Circuits (A).

Diamond Technical Group (DTG).

WinSales.

ClearVue.

SeaFax (A).

Fjord Trading Company (A).

ENOX Technologies.

Mike Bellobuono.

Take a Break Travel.

Bagelz.

SolidWorks.

Quick Lube Franchise Corporation (QLFC).

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