The Portable MBA in Strategy / Edition 2

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The ultimate goal for all managers is to enable their organizationto thrive in the marketplace-to produce offerings that customersvalue highly and to outperform the competition according to keymetrics. The Portable MBA in Strategy, Second Edition arms you withthe critical knowledge you need to make the choices that willattract and retain the most valuable customers, to experiment andadapt rapidly in continuously changing markets, and to positionyour organization advantageously for the future.

Featuring contributions from internationally recognized leaders instrategic thought and practice, this fully updated Second Editionreflects the remarkable impact of e-business on all commercialactivity, reveals the new opportunities and risks facing smallbusiness, and presents the latest methods of strategic analysis andimplementation for domestic and global businesses. This uniqueresource offers a clear, practical guide to leading-edge strategicmanagement practices, explains the strategic manager's tasks andobjectives, and shows how management techniques such as scenarioplanning can be used to develop the foresight and insight necessaryfor short- and long-term wealth creation in a competitive,unpredictable business environment.

Formulating inventive, effective strategy requires careful analysisof customers, markets, competitors, and the organization. Thiscomprehensive tutorial leads you through the process of internaland external analysis, showing you how to use the results toidentify, develop, and assess strategic alternatives.

You'll learn how to translate bold strategy into action whileoperating at full speed-realigning the organization, reconfiguringoperational processes, planning and administering a strategicshift, and customizing a strategy that fits your organization'sstrengths and provides competitive advantage in your marketplace.You'll also see how to integrate strategies that are seeminglyopposites-low cost vs. high quality, sales growth vs. cost control,and investing for the long term vs. maximizing short-termprofits.

Enlivened with insightful examples, revealing case studies, andbest practices from many of today's dominant, adaptiveorganizations, The Portable MBA in Strategy, Second Edition is themost authoritative source for managers or students seekingexplanations of state-of-the art analytical tools and effectiveguidance on strategy issues. No matter what type of business youare in, you can follow these practical guidelines to create aninventive, winning strategy for your organization.

The best in strategic management from today's top strategic thinkers at leading business schools. From tackling issues of corporate, business, and global strategy to analyzing industrial, technological, and organizational factors, this book defines the current terms involved and offers practical suggestions for implementing them.

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Product Details

  • ISBN-13: 9780471197089
  • Publisher: Wiley
  • Publication date: 11/16/2000
  • Series: Portable MBA Series
  • Edition description: Second Edition
  • Edition number: 2
  • Pages: 432
  • Sales rank: 1,361,814
  • Product dimensions: 10.00 (w) x 7.00 (h) x 1.00 (d)

Meet the Author

LIAM FAHEY, an Adjunct Professor of Strategic Management at BabsonCollege and Visiting Professor of Strategic Management at theCranfield School of Management, consults for leading North Americanand European firms on competitive strategy and analysis. A frequentspeaker in executive education programs and business managementconferences, he is the author of Competitors (Wiley, 1999).
ROBERT M. RANDALL heads a New York-based publishing business andwrites strategy articles, books, and white papers. He has heldmanagement positions in several Fortune 500 companies and editedseveral magazines for corporate decision-makers. He and Liam Faheyalso collaborated on Learning from the Future (Wiley, 1998), aguide to scenario planning for managers.

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Table of Contents


Managing Marketplace Strategy (L. Fahey & R. Randall).

Corporate Strategy: Managing a Set of Businesses (H.Christensen).

Business Unit Strategy: The Quest for Competitive Advantage (A.Gupta).

Competing across Locations: Enhancing Competitive Advantage througha Global Strategy (M. Porter).

Strategy for the Small Business (I. Dahaime).

Digital Strategy (J. Sampler).

Political Strategy: Managing the Political and Social Environment(J. Mahon, et al.).


Mapping the Business Landscape (D. Collis & P. Ghemawat).

Macroenvironmental Analysis: Understanding the Environment Outsidethe Industry (V. Narayanan & L. Fahey).

A Strategic Assessment of an Organization's Assets (L.Fahey).

Creating and Leveraging Core Competencies (C. Prahalad, etal.).


Identifying and Developing Strategy Alternatives (M. Lyles & L.Fahey).

Evaluating Strategic Alternatives (G. Day).


Strategic Change: How to Realign the Organization to ImplementStrategy (R. Eisenstat & M. Beer).

Strategic Change: Reconfiguring Operational Processes to ImplementStrategy (E. Hart).

Strategic Change: Managing Strategy Making through Planning andAdministrative Systems (J. Grant & N. Rajagopalan).

Strategic Change: Devising a Context-Sensitive Approach toImplementation (J. Balogun & V. Hope-Hailey).

There Is No Universal Strategy Formula (I. Wilson).

About the Authors.


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