The Portable MBA in Strategy

Overview

An all-star team of top people in the field offer insight on strategy from leading MBA programs. Comprehensive coverage includes corporate and business unit tactics, industry and technical analyses. Examines issues surrounding developing strategic alternatives, implementing strategy and building a strategic organization. Each chapter is built around an extensive, interesting example.

The best in strategic management from today's top strategic thinkers at leading ...

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1994-05-01 New FIRST EDITION (with all numbers). Hardback w/ DJ. Enjoyable reading copy for your personal pleasure. You are buying a Book in NEW condition with very light shelf ... wear to include very light edge and corner wear. Read more Show Less

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Overview

An all-star team of top people in the field offer insight on strategy from leading MBA programs. Comprehensive coverage includes corporate and business unit tactics, industry and technical analyses. Examines issues surrounding developing strategic alternatives, implementing strategy and building a strategic organization. Each chapter is built around an extensive, interesting example.

The best in strategic management from today's top strategic thinkers at leading business schools. From tackling issues of corporate, business, and global strategy to analyzing industrial, technological, and organizational factors, this book defines the current terms involved and offers practical suggestions for implementing them.

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Product Details

  • ISBN-13: 9780471584988
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 5/19/1994
  • Series: Portable MBA Series , #20
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 496
  • Product dimensions: 7.46 (w) x 10.24 (h) x 1.79 (d)

Meet the Author

LIAM FAHEY, an Adjunct Professor of Strategic Management at BabsonCollege and Visiting Professor of Strategic Management at theCranfield School of Management, consults for leading North Americanand European firms on competitive strategy and analysis. A frequentspeaker in executive education programs and business managementconferences, he is the author of Competitors (Wiley, 1999).
ROBERT M. RANDALL heads a New York-based publishing business andwrites strategy articles, books, and white papers. He has heldmanagement positions in several Fortune 500 companies and editedseveral magazines for corporate decision-makers. He and Liam Faheyalso collaborated on Learning from the Future (Wiley, 1998), aguide to scenario planning for managers.

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Table of Contents

1 Strategic Management: Today's Most Important Business Challenge 3
2 Corporate Strategy: Managing a Set of Businesses 53
3 Business Strategy: Managing the Single Business 84
4 Global Strategy: Winning in the World-Wide Market Place 108
5 Political Strategy: Managing the Social and Political Environment 142
6 Industry Analysis: Undertaking Industry Structure and Dynamics 171
7 Macroenvironmental Analysis: Understanding the Environment Outside the Industry 195
8 Building the Intelligent Enterprise: Leveraging Resources, Services, and Technology 224
9 A Strategy for Growth: The Role of Core Competencies in the Corporation 249
10 Identifying and Developing Strategic Alternatives 273
11 Evaluating Strategic Alternatives 297
12 Strategic Change: Realigning the Organization to Implement Strategy 321
13 Strategic Change: Reconfiguring Operational Processes to Implement Strategy 358
14 Strategic Change: Managing Strategy Making through Planning and Administrative Systems 389
15 Strategic Change: Managing Cultural Processes 410
16 Re-Inventing Strategy and the Organization: Managing the Present from the Future 439
About the Authors 470
Index 475
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