Overview

Praise for The PORTABLE MBA FIFTH EDITION

"This book is the flagship of the Portable MBA series. It lets you peer into the contents of the entire core of an MBA program, to see how it integrates the instruments of business to develop people of impact: leaders, critical thinkers, and outstanding professionals. Prepared by some of Darden's best teachers, this is essential reading for anyone contemplating MBA studies."—Robert F. Bruner, Dean and Charles C. Abbott Professor of ...

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The Portable MBA

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Overview

Praise for The PORTABLE MBA FIFTH EDITION

"This book is the flagship of the Portable MBA series. It lets you peer into the contents of the entire core of an MBA program, to see how it integrates the instruments of business to develop people of impact: leaders, critical thinkers, and outstanding professionals. Prepared by some of Darden's best teachers, this is essential reading for anyone contemplating MBA studies."—Robert F. Bruner, Dean and Charles C. Abbott Professor of Business Administration, Darden School of Business, University of Virginia

"From the #1-ranked MBA faculty of the Darden School, The Portable MBA offers business fundamentals and practical insights that are timely and timeless for managers at any level."—Trip Davis, cofounder and Chairman, TRX, Inc.

"For those looking to get an MBA degree, The Portable MBA is an excellent source to get a head start on understanding business principles. The concepts in this book are the beginnings of the road to becoming a highly effective manager in today's fast changing world."—Henry Skelsey, Managing Partner, PRC Venture Partners LLC

"The Portable MBA explains the fundamentals of business, but also includes leading thoughts from Booz & Company's award-winning journal, strategy+business. It's a must-read."—Joni Bessler, Vice President, Booz & Company (Shanghai) Ltd.

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Product Details

  • ISBN-13: 9780470627273
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 4/1/2010
  • Series: Portable MBA Series , #34
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 5
  • Pages: 408
  • Sales rank: 639,264
  • File size: 6 MB

Meet the Author

Kenneth M. Eades, Professor of Business Administration, Darden School of Business, University of Virginia.

Lynn A. Isabella, Associate Professor of Business Administration, Darden School of Business, University of Virginia.

Timothy M. Laseter, Senior Lecturer, Darden School of Business, University of Virginia, and the Tuck School of Business at Dartmouth.

Peter Rodriguez, Associate Dean for International Affairs and Associate Professor of Business Administration, Darden School of Business, University of Virginia.

Paul J. Simko, Associate Dean for the MBA for Executives Program and Associate Professor of Business Administration, Darden School of Business, University of Virginia.

Ian Skurnik, Associate Professor of Business Administration, Darden School of Business, University of Virginia.

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Table of Contents

List of Downloadable Materials.

Preface.

About the Authors.

Introduction: The MBA Degree Experience.

1 Accounting Principles.

2 The Principles of Economics.

3 Introduction to Business Ethics.

4 Marketing Management.

5 Financial Management.

6 Operations Management.

7 Managing People.

8 Supply Chain Management.

9 Strategy—Defining and Developing Competitive Advantage.

10 Financial Analysis and Firm Valuation.

11 Consumer Behavior.

12 New Product Creation.

13 Entrepreneurship.

14 Emerging Markets and Development.

15 Enterprise Risk Management.

16 Leading from the Middle.

17 Managing Teams.

18 Starting Your New Career with an MBA.

Index.

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