The Portable MBA

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Overview

Praise for The PORTABLE MBA THIRD EDITION

"This is a first-rate book by a first-rate group of scholars. It provides a clear distillation of some very powerful new concepts and integrates [them] into a practical general management framework that will help managers meet the challenges of the twenty-first century."
–W. Carl Kester Industrial Bank of Japan Professor of Finance Harvard Business School

"The Portable MBA is an outstanding resource. Every prospective MBA student should read it to jump-start their course work; every practicing manager, even those with MBAs, would also profit greatly from time spent with this ...

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More About This Book

Overview

Praise for The PORTABLE MBA THIRD EDITION

"This is a first-rate book by a first-rate group of scholars. It provides a clear distillation of some very powerful new concepts and integrates [them] into a practical general management framework that will help managers meet the challenges of the twenty-first century."
–W. Carl Kester Industrial Bank of Japan Professor of Finance Harvard Business School

"The Portable MBA is an outstanding resource. Every prospective MBA student should read it to jump-start their course work; every practicing manager, even those with MBAs, would also profit greatly from time spent with this excellent book."
–Dennis E. Logue, Dean and Fred E. Brown Chair Michael F. Price College of Business, University of Oklahoma

"The Portable MBA will appeal to those who recognize that the tired old rules of business no longer apply in today's rapidly changing global environment. This book offers students and business professionals an up-to-date approach that integrates all the key functional areas of the business enterprise."
–John D. Finnerty, PhD, PricewaterhouseCoopers LLP Professor of Finance, Fordham University

"[The Portable MBA] offers an interdisciplinary, succinct, and practical approach to tools, concepts, and emerging trends facing executives who compete in the global economy."
–Barry D. Leskin Chief Learning Officer, Chevron Corporation

Editorial Reviews

Barry D. Leskin
[The Portable MBA] offers an interdisciplinary, succinct, and practical approach to tools, concepts, and emerging trends facing executives who compete in the global economy.
Dennis E. Logue
The Portable MBA is an outstanding resource. Every prospective MBA student should read it to jump-start their course work; every practicing manager, even those with MBAs, would also profit greatly from time spent with this excellent book.
More Reviews (3) Fewer Reviews
Finance,John D. Finnerty, PhD, Partner,Coopers & Lybrand LLP Professor of
The Portable MBA will appeal to those who recognize that the tired old rules of business no longer apply in today's rapidly changing global environment. This book offers students and business professionals an up-to-date approach that integrates all the key functional areas of the business enterprise.
L. L. Marlantes
An excellent launching pad for anybody interested in an overview of the state of business administration in the 1990s . . . an indispensable guide for the beginner and seasoned manager alike.
W. Carl Kester
This is a first-rate book by a first-rate group of scholars. It provides a clear distillation of some very powerful new concepts and integrates [them] into a practical general management framework that will help managers meet the challenges of the 21st century.

Product Details

  • ISBN-13: 9780471222842
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 1/24/2003
  • Edition description: REV
  • Edition number: 4
  • Pages: 360
  • Series: Portable MBA Series , #32
  • Product dimensions: 7.30 (w) x 10.14 (h) x 1.22 (d)

Meet the Author

ROBERT F. BRUNER, DBA is Distinguished Professor of Business Administration and Executive Director of the Batten Institute at The Darden School. Cited by BusinessWeek as one of the "Masters of the MBA classroom," Dr. Bruner has received numerous awards of excellence in case-teaching and writing. The author of many published articles and case studies, his research focuses on capital structure management, the effects of various forms of corporate restructuring, and mergers and acquisitions.
MARK R. EAKER, PhD is Professor of Business Administration at The Darden School. He is also a founding partner of Sire Management Corporation, an investment management firm in New York City. Prior to joining the Darden faculty, Dr. Eaker taught at Duke, SMU, the University of North Carolina, and the Institute Theseus, in France.
R. EDWARD FREEMAN, PhD is Elis and Signe Olsson Professor of Business Administration and Director of the Olsson Center for Applied Ethics at The Darden School. He is the author of several well-known books on business ethics and strategic management.
ROBERT E. SPEKMAN, PhD is Tayloe Murphy Professor of Business Administration at The Darden School. Dr. Spekman is an internationally recognized authority on business-to-business marketing and strategic alliances. He has edited seven books and authored or coauthored more than eighty articles and papers.
ELIZABETH OLMSTED TEISBERG, PhD is Associate Professor of Business Administration at The Darden School. She is an economist with expertise in innovation, new product development, and strategy in the face of uncertainty. Much of her research and consulting work focuses on the value of innovation and analysis of strategic opportunities in the high-tech and healthcare industries.
S. VENKATARAMAN is Samuel L. Slover Research Professor of Business Administration at The Darden School. He is also Director of Research of the Batten Institute. His teaching interests include entrepreneurship and competitive strategy and he has published widely on these topics in leading journals. He has served as consultant to Fortune 500 firms as well as entrepreneurial firms, and is on the advisory boards of several start-up companies and academic centers.

Table of Contents

Preface
Pt. I What is Business About?
Ch. 1 What is Business? 3
Ch. 2 The Future 15
Ch. 3 Managing People 31
Ch. 4 Business Ethics 51
Ch. 5 Economics 69
Pt. II The Functions of Business
Ch. 6 Marketing Management: Leveraging Customer Value 91
Ch. 7 Operations Management: Implementing and Enabling Strategy 121
Ch. 8 Entrepreneurship: Creating Something New and Enduring with Very Limited Resources 145
Ch. 9 Accounting 163
Ch. 10 Finance 185
Ch. 11 Strategy: Defining and Developing Competitive Advantage 209
Pt. III New Horizons
Ch. 12 Leading from the Middle: A New Leadership Paradigm 231
Ch. 13 Strategic Alliances 257
Ch. 14 International Business 287
Ch. 15 Some Final Thoughts 311
Chapter Notes 315
Index 327
About the Authors 341

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