The Portable MBA

The Portable MBA

by Robert F. Bruner, Mark R. Eaker, R. Edward Freeman, Robert E. Spekman
     
 

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The Portable MBA, Fourth Edition delivers the cutting-edge business theory and practice now being taught at today’s top MBA programs. Written by faculty members of the prestigious Darden School at the University of Virginia and structured around that school’s world-renowned general management program, this thoroughly updated and revised edition reflects

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Overview

The Portable MBA, Fourth Edition delivers the cutting-edge business theory and practice now being taught at today’s top MBA programs. Written by faculty members of the prestigious Darden School at the University of Virginia and structured around that school’s world-renowned general management program, this thoroughly updated and revised edition reflects the most important trends in MBA education. New material and timely revisions give the book a focus on the challenges facing the twenty-first-century business manager.

Like its predecessors, this new edition delves into all the core topics covered in the first year of a typical MBA program: marketing, economics, business ethics, leadership, strategy, and human resources management, among others. A new chapter on entrepreneurship guides readers on how to take advantage of market opportunities within their companies and how to create new firms to pursue their business dreams. Numerous case studies, vignettes, and first-person accounts from managers and executives at leading companies create a richer understanding of modern business. An updated chapter on the future of business explores ways to manage appropriately in uncertain times and helps readers build agility into their companies to deal with unexpected circumstances.

Continuing in the tradition of this internationally bestselling series, The Portable MBA, Fourth Edition summarizes the insight and wisdom of some of the world’s top business educators in a single handy and concise volume.

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Editorial Reviews

W. Carl Kester
This is a first-rate book by a first-rate group of scholars. It provides a clear distillation of some very powerful new concepts and integrates [them] into a practical general management framework that will help managers meet the challenges of the 21st century.
Dennis E. Logue
The Portable MBA is an outstanding resource. Every prospective MBA student should read it to jump-start their course work; every practicing manager, even those with MBAs, would also profit greatly from time spent with this excellent book.
L. L. Marlantes
An excellent launching pad for anybody interested in an overview of the state of business administration in the 1990s . . . an indispensable guide for the beginner and seasoned manager alike.
Finance,John D. Finnerty, PhD, Partner,Coopers & Lybrand LLP Professor of
The Portable MBA will appeal to those who recognize that the tired old rules of business no longer apply in today's rapidly changing global environment. This book offers students and business professionals an up-to-date approach that integrates all the key functional areas of the business enterprise.
Barry D. Leskin
[The Portable MBA] offers an interdisciplinary, succinct, and practical approach to tools, concepts, and emerging trends facing executives who compete in the global economy.

Product Details

ISBN-13:
9780471222842
Publisher:
Wiley
Publication date:
01/24/2003
Series:
Portable MBA Series, #32
Edition description:
REV
Pages:
360
Product dimensions:
7.30(w) x 10.14(h) x 1.22(d)

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Meet the Author

ROBERT F. BRUNER, DBA is Distinguished Professor of Business Administration and Executive Director of the Batten Institute at The Darden School. Cited by BusinessWeek as one of the "Masters of the MBA classroom," Dr. Bruner has received numerous awards of excellence in case-teaching and writing. The author of many published articles and case studies, his research focuses on capital structure management, the effects of various forms of corporate restructuring, and mergers and acquisitions.
MARK R. EAKER, PhD is Professor of Business Administration at The Darden School. He is also a founding partner of Sire Management Corporation, an investment management firm in New York City. Prior to joining the Darden faculty, Dr. Eaker taught at Duke, SMU, the University of North Carolina, and the Institute Theseus, in France.
R. EDWARD FREEMAN, PhD is Elis and Signe Olsson Professor of Business Administration and Director of the Olsson Center for Applied Ethics at The Darden School. He is the author of several well-known books on business ethics and strategic management.
ROBERT E. SPEKMAN, PhD is Tayloe Murphy Professor of Business Administration at The Darden School. Dr. Spekman is an internationally recognized authority on business-to-business marketing and strategic alliances. He has edited seven books and authored or coauthored more than eighty articles and papers.
ELIZABETH OLMSTED TEISBERG, PhD is Associate Professor of Business Administration at The Darden School. She is an economist with expertise in innovation, new product development, and strategy in the face of uncertainty. Much of her research and consulting work focuses on the value of innovation and analysis of strategic opportunities in the high-tech and healthcare industries.
S. VENKATARAMAN is Samuel L. Slover Research Professor of Business Administration at The Darden School. He is also Director of Research of the Batten Institute. His teaching interests include entrepreneurship and competitive strategy and he has published widely on these topics in leading journals. He has served as consultant to Fortune 500 firms as well as entrepreneurial firms, and is on the advisory boards of several start-up companies and academic centers.

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