Portfolio Management for New Products / Edition 2

Portfolio Management for New Products / Edition 2

2.5 2
by Robert G. Cooper, Scott J. Edgett, Elko J. Kleinschmidt, Elko J. Kleinschmidt
     
 

ISBN-10: 0738205141

ISBN-13: 9780738205144

Pub. Date: 01/08/2001

Publisher: Basic Books


In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to…  See more details below

Overview


In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its field-tested, step-by-step framework, the book provides corporations and managers with the strategies they need to assess and realign their current R&D operations; determine which products are most worthy of resource allocation; design and implement a portfolio management process; maximize the value of their portfolios; and recognize and solve challenges as they arise. This book will be an essential resource for any company whose profitability, and very existence, relies on the products it chooses to develop and the speed with which it brings them to the market.

Product Details

ISBN-13:
9780738205144
Publisher:
Basic Books
Publication date:
01/08/2001
Edition description:
New Edition
Pages:
382
Sales rank:
1,107,136
Product dimensions:
6.32(w) x 9.24(h) x 1.26(d)

Table of Contents

Exhibits
Acknowledgments
Ch. 1The Quest for the Right Portfolio Management Process1
Ch. 2Three Decades of R&D Portfolio Methods: What Progress?15
Ch. 3Portfolio Management Methods: Maximizing the Value of the Portfolio29
Ch. 4Portfolio Management Methods: Seeking the Right Balance of Projects73
Ch. 5Portfolio Management Methods: A Strong Link to Strategy105
Ch. 6Portfolio Management Methods Used and Performance Results Achieved145
Ch. 7Challenges and Unresolved Issues173
Ch. 8Data Integrity: Obtaining Reliable Information207
Ch. 9Making Strategic Allocations of Resources: Deployment247
Ch. 10Making Portfolio Management Work for You: Portfolio Management and Project Selection269
Ch. 11Designing and Implementing the Portfolio Management Process: Some Thoughts and Tips Before You Charge In303
App. AOverhauling the New Product Process333
App. BSample Gate 3 Screening Criteria (Scored)341
App. CNewPort Max Software: A Tool for New Product Portfolio Management345
App. DThe NewProd 3000 Model347
Reference Notes349
Index365
About the Authors381

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Portfolio Management for New Products 2.5 out of 5 based on 0 ratings. 2 reviews.
Guest More than 1 year ago
The authors are undoubtedly among the experts in the subject matter. Some of the concepts and techniques are quite interesting and insightful. However, I sincerely believe the materials could be covered in one-third of the actual number of pages in the book. There are so much repetitions that it becomes almost annoying. Identical remarks are repeated again and again, as if there is not enough material to fill the pages of a full fledged book. Good books are not necessarily thick ones!!!
Anonymous More than 1 year ago