Positively Outrageous Service: New and Easy Ways to Win Customers for Life

Positively Outrageous Service: New and Easy Ways to Win Customers for Life

by T. Scott Gross
     
 

In a leisure-starved world, customer attention and loyalty belongs to the business that makes shopping, dining or traveling an enjoyable experience. "Positively Outrageous Service" is an unexpected, out-of-proportion, highly involving experience that creates lifetime customer loyalty and compelling word of mouth. ..."Positively Outrageous Service" is a one-to-one…  See more details below

Overview

In a leisure-starved world, customer attention and loyalty belongs to the business that makes shopping, dining or traveling an enjoyable experience. "Positively Outrageous Service" is an unexpected, out-of-proportion, highly involving experience that creates lifetime customer loyalty and compelling word of mouth. ..."Positively Outrageous Service" is a one-to-one marketing strategy where creativity and a touch of old-fashioned showmanship wow customers and win market share.

Product Details

ISBN-13:
9780942361407
Publisher:
MasterMedia Publishing Corporation
Publication date:
09/01/1991
Pages:
200

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