Postmodern Political Communication / Edition 1

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Analyses of political dialogue have traditionally concentrated on structures of government or social movements, drawing clear boundaries between the individual and the state. In its examination of the marginal fringe groups struggling to secure power, Postmodern Political Communication broadens our conception of political behavior and places new emphasis on the generation and invention of politics. This volume's contributors examine the discourse of deviant, oppressed, and powerless groups from the point of view of empowerment; that is, how do such outsider groups engage the center and how are they able to use mass media to gain political power?

The authors study the discourse of those who seem most alienated from the formal political process: religious cults, youth gangs, submerged culture groups, and illegal aliens. Their analyses concentrate on the ways in which postmodern discourse legitimizes distribution of power in the social order, and disclose the ideological and political messages that underlie ordinary nonpolitical expression. With its explorations of communicative theory and implications for praxis, this work will appeal to a large audience of scholars and practitioners in political science and communications.

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Product Details

Meet the Author

ANDREW KING is Professor and Chair of the Department of Speech Communication at Louisiana State University.

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Table of Contents

Series Foreword
Introduction: The Great Power Shift
1 What Is Postmodern Rhetoric? 1
2 Postmodern Forerunners 13
3 The Higher Culture as the Site of Struggle 23
4 Marginalization, the Body, and Empowerment: The Rhetoric of the Obese and Little People in America 31
5 The Reciprocal Power of Group Identities and Social Styles: A Note on a Specimen Deviant Youth Group 57
6 Sanctuary Confronts the Court: An Unrepentant Prophet 71
7 Chicano Utopianism in the Southwest 85
8 The Goddess of Democracy as Icon in the Chinese Student Revolt 99
9 Ma Anand Sheela: Media Power through Radical Discourse 115
10 Understanding Fandom Rhetorically: The Case of "Beauty and the Beast" 131
11 Purchasing Identity: Advertising and the Embrace and Celebration of Self 153
12 A Critical Look at the Postmodern Future 169
Selected Bibliography 177
Index 185
About the Editor and Contributors 187
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