- Shopping Bag ( 0 items )
Analyses of political dialogue have traditionally concentrated on structures of government or social movements, drawing clear boundaries between the individual and the state. In its examination of the marginal fringe groups struggling to secure power, Postmodern Political Communication broadens our conception of political behavior and places new emphasis on the generation and invention of politics. This volume's contributors examine the discourse of deviant, oppressed, and powerless groups from the point of view of empowerment; that is, how do such outsider groups engage the center and how are they able to use mass media to gain political power?
The authors study the discourse of those who seem most alienated from the formal political process: religious cults, youth gangs, submerged culture groups, and illegal aliens. Their analyses concentrate on the ways in which postmodern discourse legitimizes distribution of power in the social order, and disclose the ideological and political messages that underlie ordinary nonpolitical expression. With its explorations of communicative theory and implications for praxis, this work will appeal to a large audience of scholars and practitioners in political science and communications.
|Introduction: The Great Power Shift|
|1||What Is Postmodern Rhetoric?||1|
|3||The Higher Culture as the Site of Struggle||23|
|4||Marginalization, the Body, and Empowerment: The Rhetoric of the Obese and Little People in America||31|
|5||The Reciprocal Power of Group Identities and Social Styles: A Note on a Specimen Deviant Youth Group||57|
|6||Sanctuary Confronts the Court: An Unrepentant Prophet||71|
|7||Chicano Utopianism in the Southwest||85|
|8||The Goddess of Democracy as Icon in the Chinese Student Revolt||99|
|9||Ma Anand Sheela: Media Power through Radical Discourse||115|
|10||Understanding Fandom Rhetorically: The Case of "Beauty and the Beast"||131|
|11||Purchasing Identity: Advertising and the Embrace and Celebration of Self||153|
|12||A Critical Look at the Postmodern Future||169|
|About the Editor and Contributors||187|