Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time (2 Cassettes)


The success of Starbucks Coffee Company is one of the most remarkable business stories in decades. Since 1987, it has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything . . . from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the ...

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The success of Starbucks Coffee Company is one of the most remarkable business stories in decades. Since 1987, it has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything . . . from our tastes to our language to the face of Main Street."

In Pour Your Heart Into It, Starbucks CEO Howard Schultz shares the passion, values, and inspiration that drive this fascinating company. Placing as much importance on employees as on profits, paying as much attention to creativity as to growth, motivated by enduring principles including "Don't be threatened by people smarter than you," and "Everything matters," Starbucks is living proof that a company can lead with its heart, nurture its soul, and still make money.

CEO Howard Schultz shares the inside story of the rise of Starbucks.

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Editorial Reviews

Audio Publishers Assn.
Winner of the Audie Award for Best Business of 1998 [brought to you by HighBridge Audio].
Dale Dauten
Winner of the Golden Play Button for Best Business of 1998. Here is what makes a great business audio: real business wisdom passed along as stories within stories. One theme of the book is an essential element of creativity, maybe the only essential element. {Schultz] noticed that a little company in Seattle was buying an exceptionally large quantity of one product, a drip coffemaker. And so he flew out to investigate, and there found a small chain of coffee bean shops, Starbucks. Schultz got to know the owners, and eventually they hired him....Schultz found himself at a convention in Italy and went for a stroll and stopped into an espresso bar, just looking. And there he saw the future of coffee in the United States. When the owners of Starbucks rejected the idea, Schultz opened his own chain, eventually buying out his mentors. Could it be that curiosity is the only creativity an entrepreneur really needs ?[brought to you by HighBridge Audio] -- (Mpls Star-Tribune, Sept. 23, 1998 )
Publishers Weekly - Publisher's Weekly
Starbucks CEO Schultz has given millions of Americans a taste for dark-roasted coffee blendsespresso, cappuccino, caffe latteas served in the congenial atmosphere of pseudo-Italian coffee bars. With Business Week writer Yang, he recalls here rounding up often reluctant investors, opening his first store in Seattle, fending off a takeover, providing stock options and health care coverage to employees while doggedly raising new capital despite early lossesand eventually delivering a 100-to-1 return on investment. As the company grew, with a new store opening daily nationwide, Schultz hired away executives from 7-11 and Burger King, took on Wall Street with an initial public stock offering, all the while developing additional products (Frappucino) and customizing the music tapes played in the shops. As instruction in plain English on how to build a billion-dollar retail specialty chain, it is hard to imagine a more satisfying brew than this memoir. $300,000 ad/promo. (Sept.)
Library Journal
Schultz, chairman and CEO of Starbucks, and writer-researcher Yang trace the growth and development of Starbucks from a single store in Seattle, which in 1973 sold only dark-roasted coffee beans, to the international business it has become today. Schultz does not conceal his passion for good coffee or for his company. His initial goals were to introduce Americans to really fine coffee, provide people with a "third place" to gather, and treat his employees with dignity. The extent to which he succeeded and the obstacles encountered along the way are the subjects he tackles here. This is not, in the strictest sense, a how-to book despite its considerable detail but more a motivational title. Recommended for large public libraries.Joseph C. Toschik, Half Moon Bay P.L., Cal.
Kirkus Reviews
A chatty history of Starbucks by its CEO, who announces that he considers the company to be only in its third chapter (which is nowhere near the eleventh).

Schultz first heard of Starbucks in 1981 when he sold to the fledgling business a number of expensive coffeemakers, and he fell in love with the company immediately. He calls the meeting bashert (Yiddish for destiny), and while the Seattle-based group may have had another word for it, Brooklyn-bred Schultz does seem particularly suited to Starbucks. He repeatedly swoons over the coffee and details at length the process that turns a small green bean into a dark brown drink in a green cup. His enthusiasm for his product is palpable when he writes of "the romance of the coffee experience" at Starbucks, though his tips about how to run a company are less valuable. Schultz does offer some useful war stories—especially his dinner with the Seattle partners, who found him "too New York"—and his idea of putting even part-time workers on the company's health-care plan is both admirable and cost-effective, saving money on employee turnover. Schultz, who bought the company for under $4 million, should have more specific points to convey about how he made Starbucks worth over $270 million in a half a decade. And much of the Starbucks story is overly familiar, while elsewhere, the narrative would be better served if the events were discussed chronologically: It's jarring to jump from the 1996 success of Frappuccinos and ice cream to the devastating Brazilian frost of 1994.

Though this is unsatisfying as a skim-milk latte in places, Schultz is less a braggart and more a true believer than many CEOs, and (with Business Week staffer Yang) he provides a pleasing read.

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Product Details

  • ISBN-13: 9781565112339
  • Publisher: HighBridge Company
  • Publication date: 8/8/1997
  • Series: Highbridge Distribution Series
  • Format: Cassette
  • Edition description: Abridged, 2 Cassettes
  • Pages: 1
  • Product dimensions: 4.34 (w) x 7.16 (h) x 0.53 (d)

Meet the Author

HOWARD SCHULTZ is the chairman, president, and CEO of Starbucks and the author of the New York Times bestseller Pour Your Heart Into It.

ERIC CONGER has voiced over 150 fiction and nonfiction audiobooks. A graduate of Wesleyan University and the University of Paris, he also works as a writer and playwright (The Eclectic Society. He lives in Weehawken, New Jersey, with his wife, Gayle, and two children.

DORI JONES YANG is an experienced reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle.

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