Forbes magazine's editor and CEO collaborates with classical scholar Prevas to examine the lives of the ancient world's greatest leaders, including Julius Caesar, Hannibal and Alexander the Great, and the lessons they have for today's business people. Interspersed throughout are 20th- and 21st-century examples of leaders whose careers parallel those of the ancient leaders, men like Alfred Sloan, who, like Augustus consolidating the Roman Empire, transformed the motley collection of automobile companies that was General Motors in the early 1920s into the world's largest corporation. Unfortunately, the historical studies rest uneasily alongside the contemporary business cases, which are often tenuously related to the ancient stories. Worse, the entire work rests on the unsubstantiated claim that businesses are like military empires, and the lessons drawn are often banal; for example, from the story of Hannibal's daring winter march over the Alps to take the Romans by surprise, the authors suggest we should "think outside the box," respond to attacks and pay attention to detail. (June)Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Power Ambition Glory: The Stunning Parallels between Great Leaders of the Ancient World and Today . . . and the Lessons We All Can Learnby Steve Forbes
• Great leaders not only have vision but know how to build/i>
Based on an extraordinary collaboration between Steve Forbes, chairman, CEO, and editor in chief of Forbes Media, and classics professor John Prevas, Power Ambition Glory provides intriguing comparisons between six great leaders of the ancient world and contemporary business leaders.
• Great leaders not only have vision but know how to build structures to effect it. Cyrus the Great did so in creating an empire based on tolerance and inclusion, an approach highly unusual for his or any age. Jack Welch and John Chambers built their business empires using a similar approach, and like Cyrus, they remain the exceptions rather than the rule.
• Great leaders know how to build consensus and motivate by doing what is right rather than what is in their self-interest. Xenophon put personal gain aside to lead his fellow Greeks out of a perilous situation in Persia–something very similar to what Lou Gerstner and Anne Mulcahy did in rescuing IBM and Xerox.
• Character matters in leadership. Alexander the Great had exceptional leadership skills that enabled him to conquer the eastern half of the ancient world, but he was ultimately destroyed by his inability to manage his phenomenal success. The corporate world is full of similar examples, such as the now incarcerated Dennis Kozlowski, who, flush with success at the head of his empire, was driven down the highway of self-destruction by an out-of-control ego.
• A great leader is one who challenges the conventional wisdom of the day and is able to think out of the box to pull off amazing feats. Hannibal did something no one in the ancient world thought possible; he crossed the Alps in winter to challenge Rome for control of the ancient world. That same innovative way of thinking enabled Serge Brin and Larry Page of Google to challenge and best two formidable competitors, Microsoft and Yahoo!
• A leader must have ambition to succeed, and Julius Caesar had plenty of it. He set Rome on the path to empire, but his success made him believe he was a living god and blinded him to the dangers that eventually did him in. The parallels with corporate leaders and Wall Street master-of-the-universe types are numerous, but none more salient than Hank Greenberg, who built the AIG insurance empire only to be struck down at the height of his success by the corporate daggers of his directors.
• And finally, leadership is about keeping a sane and modest perspective in the face of success and remaining focused on the fundamentals–the nuts and bolts of making an organization work day in and day out. Augustus saved Rome from dissolution after the assassination of Julius Caesar and ruled it for more than forty years, bringing the empire to the height of its power. What made him successful were personal humility, attention to the mundane details of building and maintaining an infrastructure, and the understanding of limits. Augustus set Rome on a course of prosperity and stability that lasted for centuries, just as Alfred Sloan, using many of the same approaches, built GM into the leviathan that until recently dominated the automotive business.
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How the Past Can Guide Your Future
A couple of years ago while browsing in a local bookstore in Naples, Florida, for something interesting to read, I* came across Hannibal Crosses the Alps by John Prevas. It’s the story of the ancient Carthaginian commander who accomplished something that neither his allies nor his enemies thought possible: He led an army, including horses and elephants, over the Alps in winter and then defeated his Roman adversaries in their own backyard.
As I reviewed the book in Forbes magazine, two thoughts occurred to me about leadership: (1) Anyone who accomplishes something great, something unique, whether in business or in politics, often does so by defying the conventional thinking of his time. (2) Even though more than two thousand years have passed since Hannibal crossed those Alps, the elements of what it takes to be a successful leader have not changed. They are simple and obvious, or should be: motivating those who follow you to share your vision; inspiring through example; a sense of duty and responsibility to those who trust and depend on you; the capacity to see a problem and the skill to fix it; developing and maintaining a proper perspective on yourself in the face of success or adversity; setting and achieving goals; understanding people’s limits and knowing when to drive hard and when to ease up on both subordinates and competitors.
The ancient Greeks tell us that nothing is more important than good leadership for the harmonious functioning of society and nothing hurts more than the lack of it. Our times cry out for leadership— political, financial, and even ethical. Many people are asking today, “Where have the good leaders gone?” In a recent New York Times column about global gridlock entitled “Missing Dean Acheson,” David Brooks posed this question, noting that Americans are about to enter their nineteenth consecutive year of Truman envy. Ever since the Berlin Wall fell in 1989, Brooks observed, people have yearned for a return to a time when leaders such as Harry Truman and George C. Marshall were able to create successful, forward- looking global institutions and policies to confront the challenges that faced America at the end of the Second World War. Brooks asked, “Why can’t we rally that same kind of international cooperation to solve our current economic crisis, confront terrorism, slow down global warming, limit nuclear proliferation and a host of other pressing problems today?”
Ours is a complex and stressful time. We face the most serious financial crisis since the Great Depression of the 1930s and foreign policy issues that if left unsolved could bring us to the brink of nuclear war. Rising new powers in the world today, such as China and India, are changing traditional Western ways of conducting worldwide politics and business. Old powers such as Rus sia and the members of the relativelynew Europe an Union are seeking to advance their influence in the international community. Responses to these developments require effective leadership. The financial crisis and America’s recent foreign policy setbacks can be traced directly to a failure of leadership. But where do we turn for leadership, and what do we want in our leaders? History is one place to look. The past is filled with leaders who possessed extraordinary capabilities, enjoyed tremendous success, and directed societies that experienced problems similar to our own. Their successes and failures as leaders can help us develop a valuable perspective as we grapple with our problems and try to prepare for the future. Similarities between those who ruled the empires of the ancient world and many of today’s corporate and po liti cal leaders are remarkable. Times and circumstances may change, but the principles of sound leadership do not.
Leaders in today’s corporate world pursue the same goals that energized their ancient counterparts; wealth, accomplishment, recognition, and prestige. They are motivated by the same things— power, ambition, and glory— and they often use the same tactics to achieve their ends. They also suffer the same setbacks and reversals. Why, then, do we rarely consult history to help ourselves understand the present and guide us into the future? We make the same mistake the ancients did: We assume we will go on forever at the top because our prosperity, technology, and know- how make us unique, and the experiences of those who came before us seem to have little or no relevance.
We seem to forget that America’s time as a superpower— only since the end of World War II— has been relatively brief, and it is questionable how long we will remain at the top. What is certain is that as we advance into the twenty- first century the pa ram e ters of power will be changing around us and our place in the world will be redefined with or without our compliance. We have to be prepared to face new challenges—who knows what the long-term social and political ramifications of the financial crisis that began in the summer of 2007 will be—and we can do that only with effective leadership.
The parallels between ancient and modern leaders are fascinating, and their relevance is what brought John Prevas and me together to write this book. As John and I got to know each other, I discovered that the man who wrote about Hannibal crossing the Alps was no armchair professor of classics lecturing students about places he had never seen. He has spent years climbing in the southern French Alps, looking for the pass the ancient Greek and Roman historians describe as the one Hannibal used.
After writing about Hannibal, John turned his attention to Xenophon and Alexander the Great, whose accomplishments have fascinating and relevant parallels in our own times. In the course of his research, he followed in their footsteps, traveling through the mountains of eastern Turkey, into Iran, onto the plains of Afghanistan and Uzbekistan, through the Khyber Pass, and into the troubled tribal areas of northwestern Pakistan. With nothing more for protection than his Greek passport and his ability to move quickly without drawing attention to himself, John went to dangerous places and took risks to try to understand why and how leaders from the ancient world were able to accomplish what they did.
In our search for examples, we selected six leaders from the ancient Mediterranean world to profile: Cyrus the Great, Xenophon of Athens, Alexander the Great, Hannibal of Carthage, Julius Caesar, and
Augustus. Each was unique in his way of doing things and brought an array of talents to the realm of leadership. Each had faults and shortcomings. All were warriors capable of showing generosity and compassion toward the vanquished, but at times they all committed acts of inexplicable cruelty. If there is one common thread that ties them together, it is their astounding capacity for getting things done. Their lives— occasionally embellished and glamorized by Hollywood— contain some of the best and the worst examples of leadership.
There are interesting parallels as well between many of today’s multinational corporations and the empires that the ancients led and in some cases created. Like their counterparts in the modern corporate world, the empires of the past existed to create wealth. They extracted wealth and exploited manpower from those “under management” through a combination of trade and conquest, but unlike today’s businesses they did not have to worry too much about pleasing customers.
In today’s free- market economies, businesses succeed only when they meet the needs and wants of their customers. In the ancient world, things were a little different when it came to “customer service." Management’s mentality back then was more of a “do what we want—or else!” policy. Still, in some important ways, such as providing security and infrastructure, ancient leaders had to keep the people they ruled satisfied. Like many of today’s corporations, the empires of Persia, Greece, Carthage, and Rome spanned continents and affected, for better or worse, the lives of millions. Each enjoyed a period of unrestricted expansion and unrivaled prosperity, followed by decline and finally extinction at the hands of more aggressive and efficient competitors. It was a form of survival of the fittest, not much different from today’s business climate, but without a federal bailout system to rescue those who falter.
From the Hardcover edition.
Meet the Author
STEVE FORBES is chairman, CEO, and editor in chief of Forbes Media and an internationally recognized and respected authority in the worlds of finance and corporate leadership. He campaigned twice for the Republican nomination for the presidency. Among his previous books are Flat Tax Revolution: Using a Postcard to Abolish the IRS and A New Birth of Freedom.
JOHN PREVAS is an author, an adventurer, and a teacher of classics who has climbed the Alps in search of Hannibal’s pass and followed Alexander’s footsteps through the “terrorist belt” of Iran, Afghanistan, and Pakistan. His previous books include Hannibal Crosses the Alps, Xenophon’s March, and Envy of the Gods.
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Steve Forbes and John Prevas intend to draw parallels between six political military leaders from the ancient Mediterranean world and (American) business leaders. Unfortunately, the authors fail to deliver on the expectations that this book generates for a number of reasons. First, the book under review contains a number of typos. Think for example about the contradictory dates given for the reigns of Persian rulers, Cyrus the Great (pp. 17; 43) and Darius II (pp. 20; 71). Secondly, Messrs. Forbes and Prevas make some statements that at best lack nuance and at worst are prejudiced. Think for example about the following statement: "No one today ever asks whether he (read Hannibal) won or lost his war with Rome (p. 156)." Another pearl is the following statement: "The governments of those countries (read Iraq, Iran, Afghanistan, Uzbekistan, and Pakistan) have shown little interest in the periods of their history that predate Islam and have made little effort to preserve many of the fragile and vulnerable sites within their borders (p. 13)." The authors would benefit from watching for example the DVD "Persepolis: Re-Discovering the Ancient Persian Capital of Modern Day Iran" that is on sale on Barnes & Noble. Furthermore, Messrs. Forbes and Prevas would also benefit from getting familiar with the activities of the Cultural Heritage Organization of Iran. Thirdly, the book under review seems to be almost completely oblivious to the importance of learning from foreign business leaders, especially those outside the Western world. Only a few of these business leaders who did not grow up in the U.S. are given any explicit mention, i.e., French-born Jean-Marie Messier (Vivendi SA), Australian-born Rupert Murdoch (News Corporation), and Indian-born Vikram Pandit (Citigroup) (pp. 33; 135-136; 247). There are a few foreign companies mentioned besides Vivendi SA, i.e., Anheuser-Busch InBev N.V. and NTT DoCoMo Inc. (pp. 159-160; 251). The almost exclusive focus on American business leaders is baffling to any (business) reader at the beginning of the 21st century C.E. Finally, Messrs. Forbes and Prevas systematically stretch their analogies between these six political military leaders and (American) business leaders to convey their message. What would have been much more valuable to a business audience is to show how business leaders at different periods and in different locations tackle some recurring business challenges. In conclusion, the book under review is of not much use in an increasingly globalized world, mainly because of its parochial, non-actionable nature.
This book was very interesting. The weakest points were the sometimes vague connections of the ancient leaders to modern day CEO's. There were no gigantic leaps, but it seemed as though the CEO's that were chosen were one of many other CEO's that have been in similar shoes. However, the writing was very well done and the connections between characters provided adequate breaks from "pure learning" to somewhat creative and intriguing. I would recommend this book mostly to those willing to learn more about the leadership style of certain ancient leaders as that seems to be where the bulk of attention was spent writing on.
I'm astounded to see Steve Forbes claim authorship of this book (published the same year as his "How Capitalism Will Save Us"), when it's so obviously a work by his co-author, John Prevas, who has also written "Hannibal Crosses the Alps" and "Envy of the Gods: Alexander the Great's Ill-fated Journey Across Asia." It would be one thing for Mr. Forbes to support or underwrite such a book, but to put his name on the front? What has transformed him into a scholar and ancient historian?
Human nature doesn't change. The ancient conquerors still live today. This book clearly shows this. I liked most is the way this book was written, making history come alive and very interesting. Well written.
Even if one has visited Jamestown, Virginia and St. Augustine, Florida, this easy to read book is full of interesting episodes of history mixed with the author's travels. The well told story helps fill the gaps in the story of America which seems to go from the pilgrims to the War for Independence in most histories.
As a current corporate director of human resources, I am on a continual quest for books on leadership. That is, "good" books on leadership. I am especially interested in those that draw from an analogy. As an example, I really enjoyed the great work - High Altitude Leadership: What the World's Most Forbidding Peaks Teach Us About Success (J-B US non-Franchise Leadership) and the simple yet effective - The Tazie Effect. (Of course I am also partial to my own book, Wingtips with Spurs) With this tome by Forbes and John Prevas, the analogy is much closer to home than either of these titles. Business and government leadership are not only comparative, indeed they are often interdependent. As we have the roman military and the Catholic Church to thank for our current leadership model, this book truly hits the mark with its great lessons and teachings. If you do not believe the comment in the preceding sentence, consider this simple example. Obey us completely or be: 1. Put to death (Roman Military) 2. Excommunicated (Church) 3. Terminated (Modern Business) Power Ambition Glory: The Stunning Parallels between Great Leaders of the Ancient World and Today . . . and the Lessons You Can Learn is a remarkable historical guide that easily slips into the business arena. Taking lessons from the rise and fall of empires, and then building correlations with our modern business leaders, the wise among us will take these lessons to heart and reflect them in our actions. This is an appealing book that notes a strong correlation between leaders throughout history and business/management leaders in the current era. I hope you find this review helpful. Michael L. Gooch, SPHR
"power ambition glory" is a very fasinating bestseller and very hard to put down. the ceo bussiness man and presidential candidate steve forbes has put together a very indepth study of many world leaders and there winning secrets and short comings this is a fasinating read and everyone can learn from these great people and their lifes and its things that you dont learn from a history book but its things learn from your bussiness or your life.